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Cover von Experiencing International Business and Management

Experiencing International Business and Management
exercises, projects, and cases
Author: Punnett, Betty Jane Search for this author
Year: 2005
Publisher: Armonk, NY [u.a.] , Sharpe
Media group: Book/Buch
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Cover von Driving consumer engagement in social media
E-Medium

Driving consumer engagement in social media
influencing electronic word of mouth
Author: Bianchi, Anna Search for this author
Year: 2021
Publisher: London ; New York [New York], Routledge
Series: Routledge Studies in Marketing Series
Media group: eBook/eResource
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Cover von Handbook of marketing scales
E-Medium

Handbook of marketing scales
multi-item measures for marketing and consumer behavior research
Search for this author
Year: [2011]
Publisher: Thousand Oaks, [California], [u.a.], Sage
Series: Association for Consumer Research Series
Media group: eBook/eResource
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Cover von APA handbook of consumer psychology

APA handbook of consumer psychology
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Year: [2022]
Publisher: Washington, D.C. [Washington, D.C.], American Psychological Association
Series: APA Handbooks in Psychology
Media group: Book/Buch
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Cover von The Aging Consumer

The Aging Consumer
perspectives from psychology and marketing
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Year: 2021
Publisher: New York, NY [u.a.], Routledge
Series: Marketing and consumer psychology series
Media group: eBook/eResource
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Cover von Consumer Behavior

Consumer Behavior
buying, having, and being
Author: Solomon, Michael R., 1956- Search for this author
Year: 2018
Publisher: Harlow, Pearson Education Limited
Series: Always learning
Media group: eBook/eResource
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Cover von Psychological Foundations of Marketing

Psychological Foundations of Marketing
the keys to consumer behavior
Author: Kimmel, Allan J. Search for this author
Year: 2018
Publisher: London [u.a.], Routledge
Media group: Book/Buch
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Cover von Marketing Scales Handbook

Marketing Scales Handbook
multi-item measures for consumer insight research
Author: Bruner II, Gordon C. Search for this author
Year: 2013
Publisher: Fort Worth, Tex., GCBII Productions, LLC
Series: Marketing Scales Handbook
Media group: eBook/eResource
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Cover von How to Measure Customer Satisfaction

How to Measure Customer Satisfaction
Author: Hill, Nigel; Brierley, John; MacDougall, Rob Search for this author
Year: 2003
Publisher: Hampshire, Gower
Media group: Book/Buch
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Cover von Transform Customer Experience

Transform Customer Experience
how to achieve customer success and create exceptional CX
Author: Villani, Isabella Search for this author
Year: 2019
Publisher: Milton, Wiley
Media group: eBook/eResource
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