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Cover von Experiential Marketing

Experiential Marketing
consumer behavior, customer experience and the 7Es
Author: Batat, Wided Search for this author
Year: 2019
Publisher: Abingdon [u.a.], Routledge
Series: Business & Management
Media group: Book/Buch
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Cover von Experiential Marketing

Experiential Marketing
a practical guide to interactive brand experiences
Author: Smilansky, Shirra Search for this author
Year: 2018
Publisher: London [u.a.], Kogan Page
Media group: Book/Buch
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Cover von Marketing Analytics

Marketing Analytics
a practical guide to improving consumer insights using data techniques
Author: Grigsby, Mike Search for this author
Year: 2018
Publisher: London [u.a.], Kogan Page
Media group: Book/Buch
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Cover von Psychological Foundations of Marketing

Psychological Foundations of Marketing
the keys to consumer behavior
Author: Kimmel, Allan J. Search for this author
Year: 2018
Publisher: London [u.a.], Routledge
Media group: Book/Buch
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Cover von Sales and Marketing Channels

Sales and Marketing Channels
how to build and manage distribution strategy
Author: Dent, Julian; White, Michael Search for this author
Year: 2018
Publisher: London [u.a.], Kogan Page
Media group: Book/Buch
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Cover von Omnichannel Retail

Omnichannel Retail
how to build winning stores in a digital world
Author: Mason, Tim; Knights, Miya Search for this author
Year: 2019
Publisher: London [u.a.], Kogan Page
Media group: Book/Buch
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Cover von Loyalty Management

Loyalty Management
from loyalty programs to omnichannel customer experiences
Author: Ziliani, Cristina; Ieva, Marco Search for this author
Year: 2020
Publisher: London [u.a.], Routledge
Media group: Book/Buch
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Cover von Strategisches Marketing

Strategisches Marketing
Author: Backhaus, Klaus, 1947-; Schneider, Helmut Search for this author
Year: 2020
Publisher: Stuttgart, Schäffer-Poeschel
Media group: Book/Buch
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Cover von Marketing Management

Marketing Management
Author: Kotler, Philip, 1931- Search for this author
Year: 2019
Publisher: Harlow, Pearson
Media group: Book/Buch
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Cover von Marketing Channels

Marketing Channels
a management view
Author: Rosenbloom, Bert Search for this author
Year: 2004
Publisher: Mason, Ohio, South-Western [u.a.]
Media group: Book/Buch
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