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(3)Bearden, William O., 1945-

(3)Bliemel, Friedhelm

(3)Kotler, Philip, 1931-

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Cover von Marketing-Management

Marketing-Management

Analyse, Planung und Verwirklichung

Author: Kotler, Philip, 1931-; Bliemel, Friedhelm Search for this author more...

Year: 2001

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von The customer-base audit

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The customer-base audit

the first step on the journey to customer centricity

Author: Fader, Peter; Hardie, Bruce; Ross, Michael Search for this author more...

Year: [2022]

Publisher: Philadelphia [Pennsylvania], Wharton School Press

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Cover von Customer Engagement Marketing

Customer Engagement Marketing

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Year: 2018

Publisher: Cham, Palgrave Macmillan

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Cover von Marketing Management

Marketing Management

a cultural perspective

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Year: 2012

Publisher: Abingdon [u.a.], Routledge

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Cover von Marketing und Innovation in disruptiven Zeiten

Marketing und Innovation in disruptiven Zeiten

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Year: [2023]

Publisher: Wiesbaden, Springer Gabler

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