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Werbung

Handbuch für Studium und Praxis

Author: Kloss, Ingomar Search for this author more...

Year: 2007

Publisher: München, Vahlen

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Cover von Das deutsch-deutsche Geheimnis

Das deutsch-deutsche Geheimnis

mit der Werteentwicklung in Ost und West zum gesamtdeutschen Markenerfolg

Author: Mackat, Alexander Search for this author more...

Year: 2007

Publisher: Berlin, Superillu Verl.

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Cover von Dynamisches Benchmarking

Dynamisches Benchmarking

ein Verfahren auf Basis der Data Envelopment Analysis

Author: Wilken, Robert Search for this author more...

Year: 2007

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Mediaplanung

Mediaplanung

methodische Grundlagen und praktische Anwendungen

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Year: 2007

Publisher: Berlin [u.a.], Springer

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Cover von Portfolio-Werbung

Portfolio-Werbung

eine Technik zur Stärkung von Dachmarken in komplexen Markenarchitekturen

Author: Goertz, Susanne Search for this author more...

Year: 2007

Publisher: Wiesbaden, Deutscher Univ.-Verl.

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Cover von Marketing-Kommunikation

Marketing-Kommunikation

Werbung, Marken, Medien

Author: Pepels, Werner Search for this author more...

Year: 2005

Publisher: Rinteln, Merkur-Verl.

Series: Das Kompendium

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Cover von Strategien der Adressierung in Kinderwerbespots

Strategien der Adressierung in Kinderwerbespots

zur Ansprache von Kindern und Eltern im Fernsehen

Author: Polajnar, Janja Search for this author more...

Year: 2005

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Europäische Kulturen in der Wirtschaftskommunikation

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Cover von Einführung in die Werbelehre

Einführung in die Werbelehre

Author: Huth, Rupert; Pflaum, Dieter Search for this author more...

Year: 2005

Publisher: Stuttgart [u.a.], Kohlhammer

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Cover von Messung und Steuerung von Markenpersönlichkeit

Messung und Steuerung von Markenpersönlichkeit

Entwicklung eines Messinstruments und Anwendung in der Werbung mit prominenten Testimonials

Author: Mäder, Ralf Search for this author more...

Year: 2005

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Grundlagen der Werbung

Grundlagen der Werbung

Konzept, Werbemittel, Mediaplanung, Direktwerbung, Gestaltung, Realisierung

Author: Pepels, Werner Search for this author more...

Year: 2004

Publisher: Frankfurt/M., Redline Wirtschaft

Series: New Business Line

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