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(3)Cateora, Philip R.

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Cover von Developing Strategies for International Business

Developing Strategies for International Business

the WRAP Process

Author: Gillon, J. Angus; Pearson, Lynne Search for this author more...

Year: 2004

Publisher: Basingstoke [u.a.], Palgrave Macmillan

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Cover von Internationale Dienstleistungskompetenzen

Internationale Dienstleistungskompetenzen

Erfolgsstrategien für die europäische Hotellerie

Author: Frehse, Jörg Search for this author more...

Year: 2002

Publisher: Wiesbaden, Gabler

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Cover von Erfolg im China-Geschäft

Erfolg im China-Geschäft

von Personalauswahl bis Kundenmanagement

Author: Tang, Zailiang; Reisch, Bernhard Search for this author more...

Year: 1995

Publisher: Frankfurt/M. ; New York, Campus

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Cover von Marketing Management

Marketing Management

a cultural perspective

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Year: 2012

Publisher: Abingdon [u.a.], Routledge

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Cover von Luxury Marketing

Luxury Marketing

a challenge for theory and practice

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Year: 2013

Publisher: Wiesbaden, Springer Gabler

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Cover von European Business

European Business

Author: Mercado, Simon; Welford, Richard; Prescott, Kate Search for this author more...

Year: 2001

Publisher: Harlow [u.a.], Financial Times Prentice Hall

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Cover von International Marketing

International Marketing

text and cases

Author: Paul, Justin; Kapoor, Ramneek Search for this author more...

Year: 2008

Publisher: New Delhi, Tata McGraw-Hill

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Cover von Managing Cultural Differences

Managing Cultural Differences

strategies for competitive advantage

Author: Hoecklin, Lisa Search for this author more...

Year: 1995

Publisher: Harlow [u.a.], Financial Times Prentice Hall

Series: The EIU Series

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Cover von Interkulturelles Management

Interkulturelles Management

die Bewältigung kultureller Differenzen in der internationalen Unternehmenstätigkeit

Author: Apfelthaler, Gerhard Search for this author more...

Year: 1999

Publisher: Wien, Manz

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Cover von Kompendium der Internationalen Betriebswirtschaftslehre

Kompendium der Internationalen Betriebswirtschaftslehre

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Year: 1998

Publisher: München ; Wien, Oldenbourg

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