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(12)Bruhn, Manfred, 1949-

(8)Meffert, Heribert, 1937-

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(3)Vargo, Stephen L. [Hrsg.]

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Did you mean: dienstleistungsmarketing dienstleistungs-marketing dienstleistungsmarken

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Cover von Nr. 34.; Customer Confusion in Service-to-Business Markets

Nr. 34.; Customer Confusion in Service-to-Business Markets

foundations and first empirical results

Author: Lakotta, Jan; Jacob, Frank Search for this author more...

Year: 2008

Parent work: ESCP-EAP Working Paper

Volume: Nr. 34.

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Cover von Creating Powerful Brands

Creating Powerful Brands

in Consumer, Service and Industrial Markets

Author: De Chernatony, Leslie; McDonald, Malcolm Search for this author more...

Year: 2003

Publisher: Oxford [u.a.], Butterworth-Heinemann

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Cover von Dienstleistungsmarketing

Dienstleistungsmarketing

Grundlagen, Konzepte, Methoden ; mit Fallstudien

Author: Meffert, Heribert, 1937-; Bruhn, Manfred, 1949- Search for this author more...

Year: 2006

Publisher: Wiesbaden, Gabler

Series: Meffert Marketing Edition

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Cover von Dienstleistungsmarketing

Dienstleistungsmarketing

Grundlagen, Konzepte, Methoden ; mit Fallstudien

Author: Meffert, Heribert, 1937-; Bruhn, Manfred, 1949- Search for this author more...

Year: 2003

Publisher: Wiesbaden, Gabler

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Cover von Beurteilung von Dienstleistungsqualität

Beurteilung von Dienstleistungsqualität

dynamische Betrachtung des Qualitätsurteils im Weiterbildungsbereich

Author: Haller, Sabine Search for this author more...

Year: 1998

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Branchenspezifisches Marketing

Branchenspezifisches Marketing

Grundlagen - Besonderheiten - Gemeinsamkeiten

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Year: 2001

Publisher: Wiesbaden, Gabler

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Cover von Kundenorientierung im Touristikmanagement

Kundenorientierung im Touristikmanagement

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Year: 2000

Publisher: München ; Wien, Oldenbourg

Series: Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit

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Cover von Rethinking Luxury

Rethinking Luxury

how to market exclusive products and services in an ever-changing environment

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Year: 2017

Publisher: London [u.a.], LID Publishing

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Cover von Service-Dominant Logic

Service-Dominant Logic

premises, perspectives, possibilities

Author: Lusch, Robert F.; Vargo, Stephen L. Search for this author more...

Year: 2014

Publisher: Cambridge [u.a.], Cambridge Univ. Press

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Cover von Management internationaler Dienstleistungsmarken

Management internationaler Dienstleistungsmarken

Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg

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Year: 2009

Publisher: Wiesbaden, Gabler

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