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Cover von Competitive branding strategies
E-Medium

Competitive branding strategies
managing performance in emerging markets
Author: Rajagopal, 1957- Search for this author
Year: 2019
Publisher: Cham, Palgrave Macmillan
Media group: eBook/eResource
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Cover von Emotional Banking

Emotional Banking
fixing culture, leveraging FinTech, and transforming retail banks into brands
Author: Blomstrom, Duena Search for this author
Year: 2018
Publisher: Cham, Palgrave Macmillan
Media group: Book/Buch
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Cover von Perspektivwechsel im Employer Branding

Perspektivwechsel im Employer Branding
neue Ansätze für die Generationen Y und Z
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Year: 2015
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
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Cover von Die Relevanz der Markenarchitektur für das Employer Branding

Die Relevanz der Markenarchitektur für das Employer Branding
eine verhaltenstheoretisch-experimentelle Untersuchung zum Einfluss von hierarchieübergreifenden Markenkombinationen auf die Employer Brand Strength
Author: Roj, Manuel Search for this author
Year: 2013
Publisher: Wiesbaden, Springer Gabler
Series: Innovatives Markenmanagement
Media group: Book/Buch
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Cover von Innovativität und Arbeitgeberattraktivität

Innovativität und Arbeitgeberattraktivität
eine empirische Untersuchung mit Fokus auf den deutschen Mittelstand
Author: Sommer, Luise Pauline Search for this author
Year: 2012
Publisher: Hamburg, Kovac
Series: Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
Media group: Book/Buch
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Cover von Identitätsbasierte Markenführung

Identitätsbasierte Markenführung
Grundlagen, Strategie, Umsetzung, Controlling
Author: Burmann, Christoph, 1962-; Halaszovich, Tilo F., 1978-; Schade, Michael, 1978-; Piehler, Rico Search for this author
Year: [2018]
Publisher: Wiesbaden, Springer Gabler
Series: Lehrbuch
Media group: Book/Buch
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Cover von Branded interactions

Branded interactions
marketing through design in the digital age
Author: Spies, Marco, 1973-; Wenger, Katja Search for this author
Year: 2020
Publisher: London, Thames & Hudson
Media group: Book/Buch
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Cover von Advances in Luxury Brand Management
E-Medium

Advances in Luxury Brand Management
Search for this author
Year: 2017
Publisher: Cham, Palgrave Macmillan
Series: Journal of Brand Management: Advanced Collections
Media group: eBook/eResource
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Cover von The Power of Communicating the Family Firm Status

The Power of Communicating the Family Firm Status
the positive effect of family firms as a brand on consumer buying behavior and consumer happiness
Author: Rosina, Margarete Search for this author
Year: 2018
Publisher: Wiesbaden, Springer Gabler
Series: Research
Media group: Book/Buch
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Cover von Luxury marketing, sustainability and technology
E-Medium

Luxury marketing, sustainability and technology
the future of luxury management
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Year: 2023
Publisher: London ; New York, [New York], Routledge
Series: Routledge Studies in Luxury Management Series
Media group: eBook/eResource
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