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Cover von Integriertes Branding

Integriertes Branding

Baupläne zur Gestaltung erfolgreicher Marken

Author: Langner, Tobias Search for this author more...

Year: 2003

Publisher: Wiesbaden, Deutscher Univ.-Verl.

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Cover von Messung und Steuerung von Markenpersönlichkeit

Messung und Steuerung von Markenpersönlichkeit

Entwicklung eines Messinstruments und Anwendung in der Werbung mit prominenten Testimonials

Author: Mäder, Ralf Search for this author more...

Year: 2005

Publisher: Wiesbaden, Deutscher Univ.-Verl.

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Cover von Quantitative Marketingforschung in Deutschland

Quantitative Marketingforschung in Deutschland

Festschrift für Klaus Peter Kaas zum 65. Geburtstag

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Year: 2005

Publisher: Berlin, Duncker und Humblot

Series: Entrepreneurship, Marketing, Innovation

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Cover von Marketing Performance

Marketing Performance

Messen, Analysieren, Optimieren

Author: Bauer, Hans H.; Stokburger, Gregor; Hammerschmidt, Maik Search for this author more...

Year: 2006

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