Author: Bauer, Erich Search for this author more...

Year: 1997

Publisher: München ; Wien, Oldenbourg

Media group: Book/Buch

for business and management students

Author: Ekinci, Yuksel Search for this author more...

Year: 2015

Publisher: London [u.a.], Sage

Series: Mastering Business Research Methods

Media group: Book/Buch

Grundlagen, Methoden, Anwendungen

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Year: 2011

Publisher: Wiesbaden, Gabler

Media group: Book/Buch

systematische Einführung mit zahlreichen Beispielen und Praxisanwendungen ; Auswahlverfahren, Erhebungsmethoden, Datenauswertung, Absatzprognose

Author: Pepels, Werner Search for this author more...

Year: 2014

Publisher: Berlin, Duncker und Humblot

Media group: Book/Buch

Author: Trommsdorff, Volker; Steinhoff, Fee Search for this author more...

Year: 2007

Publisher: München, Vahlen

Media group: Book/Buch

Konzepte, Methoden, Analysen

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Year: 2009

Publisher: Wiesbaden, Gabler

Series: Lehrbuch

Media group: Book/Buch

Author: Simmet-Blomberg, Heike Search for this author more...

Year: 1998

Publisher: Stuttgart , Schäffer-Poeschel

Series: Betriebswirtschaftliche Abhandlungen

Media group: Book/Buch

multi-item measures for marketing and consumer behavior research

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Year: [2011]

Publisher: Thousand Oaks, [California], [u.a.], Sage

Series: Association for Consumer Research Series

Media group: eBook/eResource

Author: Baumgartner, Hans; Weijters, Bert Search for this author more...

Year: 2019

Publisher: Boston [u.a.], now

Series: Foundations and Trends in Marketing; vol. 12, no. 4

Media group: Book/Buch

multi-item measures for consumer insight research

Author: Bruner II, Gordon C. Search for this author more...

Year: 2013

Publisher: Fort Worth, Tex., GCBII Productions, LLC

Series: Marketing Scales Handbook

Media group: eBook/eResource