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(22)Kotler, Philip, 1931-

(17)Bruhn, Manfred, 1949-

(15)Homburg, Christian, 1962-

(12)Meffert, Heribert, 1937-

(8)Burmann, Christoph, 1962-

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Cover von Handbuch Database Marketing

Handbuch Database Marketing

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Year: 1997

Publisher: Ettlingen, IM-Marketing-Forum

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Cover von Kundenbindungsprogramme & Kundenclubs

Kundenbindungsprogramme & Kundenclubs

Author: Butscher, Stephan Search for this author more...

Year: 1998

Publisher: Ettlingen, IM-Marketing-Forum

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Cover von Marktorientiertes Umweltmanagement

Marktorientiertes Umweltmanagement

Konzeption - Strategie - Implementierung mit Praxisfällen

Author: Meffert, Heribert, 1937-; Kirchgeorg, Manfred, 1958- Search for this author more...

Year: 1998

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Marketing

Marketing

Einführung in Entscheidungsprobleme des Absatzes und der Beschaffung

Author: Koppelmann, Udo Search for this author more...

Year: 1999

Publisher: Düsseldorf, Werner-Verlag

Series: wisu-Texte

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Cover von Kundenbindung als Marketingziel

Kundenbindung als Marketingziel

Identifikation und Analyse zentraler Determinanten

Author: Peter, Sibylle Isabelle Search for this author more...

Year: 1999

Publisher: Wiesbaden, Gabler

Series: Neue betriebswirtschaftliche Forschung

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Cover von Erfolgreiches Markenmanagement

Erfolgreiches Markenmanagement

vom Wert einer Marke, ihrer Stärkung und Erhaltung

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Year: 1997

Publisher: Wiesbaden, Gabler

Series: MTP-Alumni-Edition

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Cover von Efficient consumer response (ECR)

Efficient consumer response (ECR)

Basisstrategien und Grundtechniken, zentrale Erfolgsfaktoren sowie globaler Implementierungsplan

Author: Heydt, Andreas von der Search for this author more...

Year: 1998

Publisher: Frankfurt/M. [u.a.], Lang

Series: Europäische Hochschulschriften : Reihe 5, Volks- und Betriebswirtschaft

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Cover von Marketing für Zielgruppen ab 50

Marketing für Zielgruppen ab 50

Kommunikationsstrategien für 50plus und Senioren ; mit Fallbeispielen

Author: Härtl-Kasulke, Claudia Search for this author more...

Year: 1998

Publisher: Neuwied [u.a.], Luchterhand

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Cover von Kundenorientierte Unternehmensführung

Kundenorientierte Unternehmensführung

Kundenorientierung, Kundenzufriedenheit, Kundenbindung

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Year: 1999

Publisher: Wiesbaden, Gabler

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Cover von Marketing casebook

Marketing casebook

Bd. 1

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Year: 1999

Publisher: München ; Wien, Oldenbourg

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