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(30)Bruhn, Manfred, 1949-

(27)Kotler, Philip, 1931-

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Cover von Globales Marketing-Management

Globales Marketing-Management

eine europäische Perspektive

Author: Keegan, Warren J.; Schlegelmilch, Bodo B., 1955-; Stöttinger, Barbara Search for this author more...

Year: 2002

Publisher: München ; Wien, Oldenbourg

Series: Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften

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Cover von Geschäftsbeziehungen und die Institutionen des marktlichen Austauschs

Geschäftsbeziehungen und die Institutionen des marktlichen Austauschs

Author: Jacob, Frank Search for this author more...

Year: 2002

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Marketing-Controlling und Abweichungsanalyse

Marketing-Controlling und Abweichungsanalyse

die Entwicklung der Abweichungsanalyse zu einem Instrument des Marketing-Controlling

Author: Heuer, Kai Search for this author more...

Year: 2001

Publisher: Hamburg, Kovac

Series: Schriften zum Betrieblichen Rechnungswesen und Controlling; Bd. 9

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Cover von Internationales Marketing

Internationales Marketing

Author: Backhaus, Klaus, 1947-; Büschken, Joachim; Voeth, Markus Search for this author more...

Year: 2001

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Integrativ-prozessuales Marketing

Integrativ-prozessuales Marketing

eine Einführung ; mit durchgehender Schwarzkopf-&-Henkel-Fallstudie

Author: Mattmüller, Roland Search for this author more...

Year: 2000

Publisher: Wiesbaden, Gabler

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Cover von Interkulturelle Werbung

Interkulturelle Werbung

Author: Müller, Wendelin G. Search for this author more...

Year: 1997

Publisher: Heidelberg, Physica-Verlag

Series: Konsum und Verhalten

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Cover von Marketingorganisation internationaler Unternehmungen in Europa

Marketingorganisation internationaler Unternehmungen in Europa

Author: Texeraud, Murielle Search for this author more...

Year: 1999

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Marketing casebook

Marketing casebook

Bd. 1

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Year: 1999

Publisher: München ; Wien, Oldenbourg

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Cover von Interaktionsbeziehungen im Dienstleistungsmarketing

Interaktionsbeziehungen im Dienstleistungsmarketing

Zusammenhänge zwischen Zufriedenheit und Bindung von Kunden und Mitarbeitern

Author: Grund, Michael A. Search for this author more...

Year: 1998

Publisher: Wiesbaden, Gabler

Series: Basler Schriften zum Marketing

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Cover von Industrial Marketing

Industrial Marketing

Praxis des Business-to-Business-Geschäfts

Author: Zoeten, Robert de; Hasenböhler, Robert; Ammann, Paul Search for this author more...

Year: 1999

Publisher: Stuttgart , Schäffer-Poeschel

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