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(15)Schmid, Stefan, 1967-

(10)Laudon, Kenneth C., 1944-

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Cover von Big Data Science & Analytics

Big Data Science & Analytics

a hands-on approach

Author: Bahga, Arshdeep; Madisetti, Vijay Search for this author more...

Year: 2016

Publisher: s.l., [VPT]

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Cover von Marketing Strategy

Marketing Strategy

based on first principles and data analytics

Author: Palmatier, Robert W.; Sridhar, Shrihari Search for this author more...

Year: 2017

Publisher: London, Palgrave Macmillan [u.a.]

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Cover von Consumer Behavior

Consumer Behavior

building marketing strategy

Author: Mothersbaugh, David L.; Hawkins, Del I. Search for this author more...

Year: 2016

Publisher: New York, NY, McGraw-Hill Education

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Sustainable Business Models

innovation, implementation and success

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Year: 2019

Publisher: Cham, Palgrave Macmillan

Series: Palgrave Studies in Sustainable Business

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SELL 6

trust-based professional selling

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Year: 2020

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Crucial Conversations

tools for talking when stakes are high

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Year: 2012

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Marketing Management

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Year: 2016

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Series: Always learning

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Cover von Strategic Management of Technology and Innovation

Strategic Management of Technology and Innovation

Author: Burgelman, Robert A .; Christensen, Clayton M., 1952-2020; Wheelwright, Steven C. Search for this author more...

Year: 2009

Publisher: Boston, Mass. [u.a.], McGraw Hill [u.a.]

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Managerial Economics and Business Strategy

Author: Baye, Michael R.; Prince, Jeffrey T. Search for this author more...

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Series: The McGraw-Hill Series Economics

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Refugee Entrepreneurship

a case-based topography

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Year: 2019

Publisher: Cham, Palgrave Macmillan

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