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(61)Schmid, Stefan, 1967-

(51)Bruhn, Manfred, 1949-

(38)Albach, Horst [Red.]

(30)Kotler, Philip, 1931-

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Cover von Handbook of Intercultural Communication and Cooperation

Handbook of Intercultural Communication and Cooperation

Vol. 1: basics and areas of application

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Year: 2010

Publisher: Göttingen, Vandenhoeck & Ruprecht

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E-Entrepreneurship

Grundlagen der Unternehmensgründung in der Net Economy

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Year: 2014

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Die Akzeptanz elektronischer Bücher

eine umfassende Analyse der Einflussfaktoren

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Management von Markentransfers

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Prävention und Bekämpfung von Marken- und Produktpiraterie

Leitfaden für Analysen, Ermittlungen und Schutzstrategien

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Internationalisierung und Geschäftserfolg

Analyse des Zusammenhangs für Unternehmen der BRIC Staaten

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Year: 2014

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Qualitative Interviewforschung

ein integrativer Ansatz

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Year: 2014

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CSR und Brand Management

Marken nachhaltig führen

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Year: 2014

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Top-down- und Bottom-up-Ansätze im Innovationsmanagement

Managerverhalten und funktionsübergreifende Zusammenarbeit als Innovationstreiber

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Year: 2014

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Series: Neue Perspektiven der marktorientierten Unternehmensführung

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Change Management

Grundlagen und Erfolgsfaktoren

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Year: 2014

Publisher: Berlin [u.a.], Springer Gabler

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