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Year: 2013

Parent work: Zeitschrift für Betriebswirtschaft

Volume: Special Issue 01/2013.

Media group: Book/Buch

Author: Kotler, Philip, 1931-; Armstrong, Gary Search for this author more...

Year: 2012

Publisher: Boston [u.a.], Pearson

Media group: Book/Buch

a contemporary perspective

Author: Homburg, Christian, 1962-; Kuester, Sabine; Krohmer, Harley Search for this author more...

Year: 2013

Publisher: Maidenhead, McGraw-Hill Education

Media group: Book/Buch

innovative strategies for emerging markets

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Year: 2013

Publisher: Basingstoke [u.a.], Palgrave Macmillan

Media group: Book/Buch

Author: Ghauri, Pervez ; Cateora, Philip R. Search for this author more...

Year: 2010

Publisher: Maidenhead, McGraw-Hill Education

Media group: Book/Buch

[this book contains the papers presented and discussed at the International Marketing Theory Conference held on 17-19 June 2010 at the University of Connecticut]

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Year: 2011

Publisher: Cheltenham ; Northampton, Mass., Elgar

Media group: Book/Buch

evaluating standardized corporate branding across countries

Author: Meierer, Markus Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler

Series: Gabler Research

Media group: Book/Buch

an international empirical study

Author: Eichner, Tobias Search for this author more...

Year: 2010

Publisher: Frankfurt/M. [u.a.], Lang

Series: Schriften zur quantitativen Wirtschaftswissenschaft

Media group: Book/Buch

wie ethisches Handeln Wettbewerbsvorteile schafft

Author: Bruton, James Search for this author more...

Year: 2011

Publisher: Berlin, Erich Schmidt

Media group: Book/Buch

Entwicklungen und dominante Strukturen

Author: Henseler, Marco Search for this author more...

Year: 2009

Publisher: Hamburg, Kovac

Series: Schriftenreihe Volkswirtschaftliche Forschungsergebnisse

Media group: Book/Buch