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(61)Schmid, Stefan, 1967-

(51)Bruhn, Manfred, 1949-

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(30)Kotler, Philip, 1931-

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die Marke als Medienereignis

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Denkfehler, die uns Geld kosten

warum wir immer das Falsche tun und andere sich ins Fäustchen lachen

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Statistik ohne Angst vor Formeln

das Studienbuch für Wirtschafts- und Sozialwissenschaftler

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Internationales Marketing

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Marketing of High-Technology Products and Innovations

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Praxisorientiertes Online-Marketing

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Transnational Management

text, cases, and readings in cross-border management

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Makroökonomie

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Macroeconomics

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