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Cover von Marketing-Management
Analyse, Planung und Verwirklichung
Author: Kotler, Philip, 1931-; Bliemel, Friedhelm Search for this author
Year: 2001
Publisher: Stuttgart , Schäffer-Poeschel
Media group: Book/Buch
Cover von Teaching Strategic Management
a hands-on guide to teaching success
Search for this author
Year: 2020
Publisher: Cheltenham [u.a.], Edward Elgar Publishing Ltd.
Series: Elgar Guides to Teaching
Media group: eBook/eResource
Cover von Strategic social media management
theory and practice
Author: Sutherland, Karen E. Search for this author
Year: [2021]
Publisher: Singapore, Palgrave Macmillan
Media group: Book/Buch
Cover von Identitätsbasierte Markenführung
Grundlagen, Strategie, Umsetzung, Controlling
Author: Burmann, Christoph, 1962-; Halaszovich, Tilo F., 1978-; Schade, Michael, 1978-; Piehler, Rico Search for this author
Year: [2018]
Publisher: Wiesbaden, Springer Gabler
Series: Lehrbuch
Media group: Book/Buch
Cover von Artificial Intelligence in strategic management
E-Medium
essays on strategizing in the age of AI-augmented decisionmaking
Author: Keding, Christoph Maria, 1990- Search for this author
Year: 2021
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
Media group: eBook/eResource
Cover von Factors influencing consumers’ price evaluations
E-Medium
price changes, product characteristics, and consumer habits
Author: Aigner, Andreas, 1988- Search for this author
Year: 2020
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
Media group: eBook/eResource
Cover von International Marketing
Author: Ghauri, Pervez N., 1948-; Cateora, Philip R. Search for this author
Year: [2022]
Publisher: London [u.a.], McGraw-Hill
Media group: Book/Buch
Cover von Innovative B2B Marketing
new models, processes and theory
Author: Hall, Simon Search for this author
Year: 2017
Publisher: London [u.a.], Kogan Page
Media group: Book/Buch
Cover von Omnichannel Retail
how to build winning stores in a digital world
Author: Mason, Tim; Knights, Miya Search for this author
Year: 2019
Publisher: London [u.a.], Kogan Page
Media group: Book/Buch
Cover von Retail and Channel Marketing
Author: Castaldo, Sandro; Grosso, Monica; Premazzi, Katia Search for this author
Year: 2016
Publisher: Cheltenham [u.a.], Edward Elgar
Media group: Book/Buch
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