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Cover von Services Marketing

Services Marketing
integrating customer focus across the firm
Search for this author
Year: 2016
Publisher: Maidenhead, McGraw-Hill Education
Media group: Book/Buch
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Cover von Competing against luck

Competing against luck
the story of innovation and customer choice
Author: Christensen, Clayton M., 1952-2020; Hall, Taddy; Dillon, Karen; Duncan, David S. Search for this author
Year: [2016]
Publisher: New York [New York], Harper Business
Media group: Book/Buch
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Cover von Luxury Retail and Digital Management

Luxury Retail and Digital Management
developing customer experience in a digital world
Author: Chevalier, Michel; Gutsatz, Michel Search for this author
Year: 2020
Publisher: Singapur, John Wiley & Sons
Media group: eBook/eResource
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Cover von Loyalty Management

Loyalty Management
from loyalty programs to omnichannel customer experiences
Author: Ziliani, Cristina; Ieva, Marco Search for this author
Year: 2020
Publisher: London [u.a.], Routledge
Media group: eBook/eResource
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Cover von Loyalty Management

Loyalty Management
from loyalty programs to omnichannel customer experiences
Author: Ziliani, Cristina; Ieva, Marco Search for this author
Year: 2020
Publisher: London [u.a.], Routledge
Media group: Book/Buch
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Cover von Beyond Advertising

Beyond Advertising
creating value through all customer touchpoints
Author: Wind, Yoram; Hays, Catharine Findiesen Search for this author
Year: 2016
Publisher: Hoboken, NJ, Wiley & Sons
Media group: Book/Buch
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Cover von New ways to leverage web 2.0

New ways to leverage web 2.0
social media content for market intelligence and customer interaction
Author: Baur, Aaron W., 1984- Search for this author
Year: 2016
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
Media group: eBook/eResource
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Cover von Nr. 53.; Differentiating Market Offerings Using Complexity and Co-Creation

Nr. 53.; Differentiating Market Offerings Using Complexity and Co-Creation
implications for customer decision-making uncertainty
Author: Plötner, Olaf; Lakotta, Jan; Jacob, Frank Search for this author
Year: 2010
Volume: Nr. 53.
Media group: Book/Buch
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Cover von Experiential Marketing

Experiential Marketing
consumer behavior, customer experience and the 7Es
Author: Batat, Wided Search for this author
Year: 2019
Publisher: Abingdon [u.a.], Routledge
Series: Business & Management
Media group: Book/Buch
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Cover von Data Driven

Data Driven
harnessing data and AI to reinvent customer engagement
Author: Chavez, Tom; O'Hara, Chris; Vaidya, Vivek Search for this author
Year: 2019
Publisher: New York, NY [u.a.], McGraw-Hill Education
Media group: Book/Buch
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