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(3)Ietto-Gillies, Grazia

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Cover von Management der Marketingkommunikation

Management der Marketingkommunikation

Author: Unger, Fritz; Fuchs, Wolfgang Search for this author more...

Year: 2005

Publisher: Berlin [u.a.], Springer

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Cover von Strategien der Adressierung in Kinderwerbespots

Strategien der Adressierung in Kinderwerbespots

zur Ansprache von Kindern und Eltern im Fernsehen

Author: Polajnar, Janja Search for this author more...

Year: 2005

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Europäische Kulturen in der Wirtschaftskommunikation

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Cover von Besteuerung der Unternehmen

Besteuerung der Unternehmen

eine Einführung in Steuerrecht und Steuerwirkung

Author: Schreiber, Ulrich, 1950-; Kahle, Holger, 1966-; Ruf, Martin, 1973- Search for this author more...

Year: [2021]

Publisher: Wiesbaden, Springer Gabler

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Cover von Online Targeting und Controlling

Online Targeting und Controlling

Grundlagen, Anwendungsfelder, Praxisbeispiele

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Year: 2011

Publisher: Wiesbaden, Gabler

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Cover von Reale und mediale Produkterfahrungen

Reale und mediale Produkterfahrungen

Analyse und Vergleich der Wirkungen von Experience- und Cross-Media-Marketingmaßnahmen

Author: Diehl, Sandra Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Quantitative Marketingforschung in Deutschland

Quantitative Marketingforschung in Deutschland

Festschrift für Klaus Peter Kaas zum 65. Geburtstag

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Year: 2005

Publisher: Berlin, Duncker und Humblot

Series: Entrepreneurship, Marketing, Innovation

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Cover von Marketing Performance

Marketing Performance

Messen, Analysieren, Optimieren

Author: Bauer, Hans H.; Stokburger, Gregor; Hammerschmidt, Maik Search for this author more...

Year: 2006

Publisher: Wiesbaden, Gabler

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Cover von Integriertes Branding

Integriertes Branding

Baupläne zur Gestaltung erfolgreicher Marken

Author: Langner, Tobias Search for this author more...

Year: 2003

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Messung und Steuerung von Markenpersönlichkeit

Messung und Steuerung von Markenpersönlichkeit

Entwicklung eines Messinstruments und Anwendung in der Werbung mit prominenten Testimonials

Author: Mäder, Ralf Search for this author more...

Year: 2005

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Understanding the social media phenomenon

Understanding the social media phenomenon

Terminological Examination and Perception of its Entities

Author: Bühler, Julian, 1984- Search for this author more...

Year: 2017

Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin

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