search result

Cover von Innovatives Marketing

Innovatives Marketing
Entscheidungsfelder, Management, Instrumente ; Hermann Diller zum 60. Geburtstag
Search for this author
Year: 2005
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
loading
Cover von Global Marketing Management

Global Marketing Management
changes, challenges and new strategies
Author: Lee, Kiefer; Carter, Steve Search for this author
Year: 2005
Publisher: New York ; Oxford, Oxford University Press
Media group: Book/Buch
loading
Cover von Strategic Market Management

Strategic Market Management
Author: Aaker, David A.: 1938- Search for this author
Year: 2005
Publisher: Hoboken, NJ, Wiley
Media group: Book/Buch
loading
Cover von Bd. 25; Marketingstrategien in High-Tech-Märkten

Bd. 25; Marketingstrategien in High-Tech-Märkten
Typologisierung, Ausgestaltungsformen und Einflußfaktoren auf der Grundlage strategischer Gruppen
Author: Müller, Nicolaus Search for this author
Year: 1995
Publisher: Frankfurt/M. [u.a.], Lang
Series: Schriften zu Marketing und Management
Media group: Book/Buch
loading
Cover von Principles of Marketing Engineering and Analytics

Principles of Marketing Engineering and Analytics
Author: Lilien, Gary L.; Rangaswamy, Arvind; De Bruyn, Arnaud Search for this author
Year: 2017
Publisher: State College, Penns., DecisionPro, Inc.
Media group: Book/Buch
loading
Cover von Grundlagen des Marketing

Grundlagen des Marketing
Search for this author
Year: 2019
Publisher: Hallbergmoos, Pearson
Series: Wi - Wirtschaft
Media group: Book/Buch
loading
Cover von Understanding Consumer Decision Making

Understanding Consumer Decision Making
the means-end approach to marketing and advertising strategy
Search for this author
Year: 2010
Publisher: New York, NY [u.a.], Psychology Press
Media group: Book/Buch
loading
Cover von Toward the value growth model of social commerce
E-Medium

Toward the value growth model of social commerce
taxonomy, determinants, and the effect of humor on prosumer engagement in electronic Word-of-Mouth
Author: Münnich, Christian Search for this author
Year: 2019
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
Media group: eBook/eResource
loading
Cover von Marketing Strategy

Marketing Strategy
based on first principles and data analytics
Author: Palmatier, Robert W.; Sridhar, Shrihari Search for this author
Year: 2017
Publisher: London, Palgrave Macmillan [u.a.]
Media group: Book/Buch
loading
Cover von Consumer Behavior

Consumer Behavior
building marketing strategy
Author: Mothersbaugh, David L.; Hawkins, Del I. Search for this author
Year: 2016
Publisher: New York, NY, McGraw-Hill Education
Media group: Book/Buch
loading
OPEN V 11.0.0.0