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Cover von Willingness to pay as a range
theoretical foundations, measurement, and implications for marketing mix decisions
Author: Dost, Florian Search for this author
Year: 2012
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
Media group: Book/Buch
Cover von Escalation of Commitment in Internationalization Processes
the role of bounded rationality in the Uppsala Model
Author: Röber, Björn Search for this author
Year: 2018
Publisher: Cham, Springer
Series: MIR Series in International Business
Media group: Book/Buch
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