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(22)Kotler, Philip, 1931-

(17)Bruhn, Manfred, 1949-

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(8)Burmann, Christoph, 1962-

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Cover von Retail and Channel Marketing

Retail and Channel Marketing

Author: Castaldo, Sandro; Grosso, Monica; Premazzi, Katia Search for this author more...

Year: 2016

Publisher: Cheltenham [u.a.], Edward Elgar

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Cover von Gender, Branding, and the Modern Music Industry

Gender, Branding, and the Modern Music Industry

the social construction of female popular music stars

Author: Lieb, Kristin J. Search for this author more...

Year: 2018

Publisher: New York, NY [u.a.], Routledge

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Cover von Marketing Channel Strategy

Marketing Channel Strategy

an omni-channel approach

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Year: 2020

Publisher: New York, NY [u.a.], Routledge

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Cover von Grundlagen des Marketing

Grundlagen des Marketing

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Year: 2019

Publisher: Hallbergmoos, Pearson

Series: Wi - Wirtschaft

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The New Strategic Brand Management

advanced insights and strategic thinking

Author: Kapferer, Jean-Noël Search for this author more...

Year: 2012

Publisher: London [u.a.], Kogan Page

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Cover von Programmatic Advertising

Programmatic Advertising

the successful transformation to automated, data-driven marketing in real-time

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Year: 2016

Publisher: Cham [u.a.], Springer

Series: Management for Professionals

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Cover von 21st Century Marketing

21st Century Marketing

digitalization and transformation through innovation

Author: Kotler, Philip, 1931-; Opresnik, Marc Oliver; Takaoka, Kohzoh Search for this author more...

Year: 2017

Publisher: [Lübeck], Opresnik Management Consulting

Series: Opresnik Management Guides

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Cover von Marketing Ethics & Society

Marketing Ethics & Society

Author: Eagle, Lynne; Dahl, Stephan Search for this author more...

Year: 2015

Publisher: Los Angeles, Calif. [u.a.], Sage [u.a.]

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Cover von Marketing

Marketing

Grundlagen marktorientierter Unternehmensführung. Konzepte - Instrumente - Praxisbeispiele

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Year: 2018

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch, Meffert Marketing Edition

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Cover von Marketing Management

Marketing Management

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Year: 2016

Publisher: Harlow [u.a], Pearson

Series: Always learning

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