Author: Usunier, Jean-Claude; Lee, Julie Anne Search for this author more...

Year: 2013

Publisher: Harlow, Pearson

Media group: Book/Buch

innovative strategies for emerging markets

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Year: 2013

Publisher: Basingstoke [u.a.], Palgrave Macmillan

Media group: Book/Buch

Author: Ghauri, Pervez ; Cateora, Philip R. Search for this author more...

Year: 2010

Publisher: Maidenhead, McGraw-Hill Education

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Author: Baack, Daniel W.; Harris, Eric G.; Baack, Donald Search for this author more...

Year: 2013

Publisher: Thousand Oaks, CA [u.a.], Sage

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an empirical investigation of marketing standardisation and its contingency factors in the US market

Author: Richter, Tobias Search for this author more...

Year: 2011

Publisher: Frankfurt/M. [u.a.], Lang

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readings and cases

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Year: 1993

Publisher: Reading, Mass. [u.a.], Addison-Wesley

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Author: Bradley, Frank Search for this author more...

Year: 2005

Publisher: Harlow, Pearson

Media group: Book/Buch

marchés, cultures et organisations

Author: Prime, Nathalie ; Usunier, Jean-Claude Search for this author more...

Year: 2012

Publisher: Paris, Pearson Education France

Media group: Book/Buch

contemporary theory, practice, and cases

Author: Alon, Ilan; Jaffe, Eugene D. Search for this author more...

Year: 2013

Publisher: New York, McGraw-Hill Irwin

Media group: Book/Buch

[this book contains the papers presented and discussed at the International Marketing Theory Conference held on 17-19 June 2010 at the University of Connecticut]

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Year: 2011

Publisher: Cheltenham ; Northampton, Mass., Elgar

Media group: Book/Buch