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(13)Meffert, Heribert, 1937-

(8)Bruhn, Manfred, 1949-

(5)Burmann, Christoph, 1962-

(4)Kirchgeorg, Manfred, 1958-

(3)Diller, Hermann

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Cover von Konsumentenverhalten

Konsumentenverhalten

Author: Trommsdorff, Volker Search for this author more...

Year: 2004

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Marktforschung

Author: Böhler, Heymo Search for this author more...

Year: 2004

Publisher: Stuttgart, Kohlhammer

Series: Kohlhammer Edition Marketing

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Preispolitik

Author: Diller, Hermann Search for this author more...

Year: 2000

Publisher: Stuttgart [u.a.], Kohlhammer

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Cover von Exzellenz im Dienstleistungsmarketing

Exzellenz im Dienstleistungsmarketing

Fallstudien zur Kundenorientierung

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Year: 2002

Publisher: Wiesbaden, Gabler

Series: Meffert Marketing Edition

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Markenmanagement

Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien

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Year: 2002

Publisher: Wiesbaden, Gabler

Series: Meffert Marketing Edition

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Markenpolitik

Author: Sattler, Henrik Search for this author more...

Year: 2001

Publisher: Stuttgart [u.a.], Kohlhammer

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