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(13)Kleinaltenkamp, Michael, 1955-

(10)Plinke, Wulff, 1942-

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(4)Voeth, Markus

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Cover von Produktindividualisierung

Produktindividualisierung

ein Ansatz zur innovativen Leistungsgestaltung im Business-to-Business-Bereich

Author: Jacob, Frank Search for this author more...

Year: 1995

Publisher: Wiesbaden, Gabler

Series: Neue betriebswirtschaftliche Forschung

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Cover von Eintrittsbarrieren in japanische Märkte

Eintrittsbarrieren in japanische Märkte

Das Beispiel Recycling-Industrie

Author: Krohn, Clemens Search for this author more...

Year: 1999

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: DUV Wirtschaftswissenschaft

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Cover von Kundennähe von Industriegüterunternehmen

Kundennähe von Industriegüterunternehmen

Konzeption - Erfolgsauswirkungen - Determinanten

Author: Homburg, Christian, 1962- Search for this author more...

Year: 1998

Publisher: Wiesbaden, Gabler

Series: Neue betriebswirtschaftliche Forschung; Bd. 147

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Cover von Business Project Management and Marketing

Business Project Management and Marketing

mastering business markets

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Year: 2016

Publisher: Berlin [u.a.], Springer Gabler

Series: Springer Texts in Business and Economics

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Cover von Verkaufspsychologie und Verkauftstechnik

Verkaufspsychologie und Verkauftstechnik

Author: Bänsch, Axel Search for this author more...

Year: 2013

Publisher: München, Oldenbourg

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Cover von Auftrags- und Projektmanagement

Auftrags- und Projektmanagement

mastering business markets

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Year: 2013

Publisher: Wiesbaden, Springer Gabler

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Cover von Serviceinnovation

Serviceinnovation

Potenziale industrieller Dienstleistungen erkennen und erfolgreich implementieren

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Year: 2012

Publisher: Berlin [u.a.], Springer

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Cover von Wechselverhalten von industriellen Nachfragern

Wechselverhalten von industriellen Nachfragern

empirische Untersuchung der Markenbindung im Industriegüterbereich

Author: Mayer, Dorith Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Nr. 34.; Customer Confusion in Service-to-Business Markets

Nr. 34.; Customer Confusion in Service-to-Business Markets

foundations and first empirical results

Author: Lakotta, Jan; Jacob, Frank Search for this author more...

Year: 2008

Parent work: ESCP-EAP Working Paper

Volume: Nr. 34.

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Cover von Creating Powerful Brands

Creating Powerful Brands

in Consumer, Service and Industrial Markets

Author: De Chernatony, Leslie; McDonald, Malcolm Search for this author more...

Year: 2003

Publisher: Oxford [u.a.], Butterworth-Heinemann

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