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(8)Kotler, Philip, 1931-

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Cover von Identitätsbasierte Luxusmarkenführung

Identitätsbasierte Luxusmarkenführung

Grundlagen, Strategien, Controlling

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Year: 2012

Publisher: Wiesbaden, Springer Gabler

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Cover von The Market Driven Organization

The Market Driven Organization

understanding, attracting and keeping valuable customers

Author: Day, George S. Search for this author more...

Year: 1999

Publisher: New York, Free Press

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Cover von Konsumentenverhalten und Marketing

Konsumentenverhalten und Marketing

Grundlagen für Strategien und Maßnahmen

Author: Balderjahn, Ingo, 1952-; Scholderer, Joachim Search for this author more...

Year: 2007

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Medienmarketing

Medienmarketing

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Cover von Strategisches Marketing

Strategisches Marketing

ein wettbewerbsorientierter Ansatz

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Year: 2002

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Strategic Market Management

Strategic Market Management

Author: Aaker, David A.: 1938- Search for this author more...

Year: 2005

Publisher: Hoboken, NJ, Wiley

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Cover von Internationale Werbeplanung

Internationale Werbeplanung

eine Analyse unter besonderer Berücksichtigung der internationalen Werbebudgetierung

Author: Streich, Michael Search for this author more...

Year: 1997

Publisher: Heidelberg, Physica-Verlag

Series: Wirtschaftswissenschaftliche Beiträge

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Cover von Programmatic Advertising

Programmatic Advertising

the successful transformation to automated, data-driven marketing in real-time

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Year: 2016

Publisher: Cham [u.a.], Springer

Series: Management for Professionals

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Cover von Principles of Marketing Engineering and Analytics

Principles of Marketing Engineering and Analytics

Author: Lilien, Gary L.; Rangaswamy, Arvind; De Bruyn, Arnaud Search for this author more...

Year: 2017

Publisher: State College, Penns., DecisionPro, Inc.

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Cover von Grundlagen des Marketing

Grundlagen des Marketing

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Year: 2019

Publisher: Hallbergmoos, Pearson

Series: Wi - Wirtschaft

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