real world cases and data sets for hands on learning

Author: Venkatesan, Rajkumar; Farris, Paul; Wilcox, Ronald T. Search for this author more...

Year: 2015

Publisher: Upper Saddle River, NJ, Pearson Education

Media group: Book/Buch

a practical guide to improving consumer insights using data techniques

Author: Grigsby, Mike Search for this author more...

Year: 2018

Publisher: London [u.a.], Kogan Page

Media group: Book/Buch

Author: Horn, Sierk Search for this author more...

Year: 2005

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Wirtschaftswissenschaft

Media group: Book/Buch

Author: Bieger, Thomas Search for this author more...

Year: 2015

Publisher: Bern, Haupt

Series: UTB

Media group: Book/Buch

Produktion, OR, Innovation, Marketing, Finanzierung, Nachhaltigkeit, ÖBWL, Internationales Management

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Year: [2022]

Publisher: Wiesbaden, Springer Gabler

Media group: Book/Buch

how marketers without a data science degree can use AI, big data and bots

Author: Gentsch, Peter Search for this author more...

Year: 2019

Publisher: Cham, Springer International Publishing

Media group: eBook/eResource

theory, analysis, strategy

Author: Welch, Lawrence S.; Benito, Gabriel R.G.; Petersen, Bent Search for this author more...

Year: 2018

Publisher: Cheltenham ; Northampton, Mass., Elgar

Media group: Book/Buch

a cultural perspective

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Year: 2012

Publisher: Abingdon [u.a.], Routledge

Media group: Book/Buch

theory, analysis, strategy

Author: Welch, Lawrence S.; Benito, Gabriel R.G.; Petersen, Bent Search for this author more...

Year: 2007

Publisher: Cheltenham [u.a.], Elgar

Media group: Book/Buch

Author: Shenkar, Oded; Luo, Yadong Search for this author more...

Year: 2004

Publisher: New York [u.a.], Wiley

Media group: Book/Buch