break the rules of marketing to build luxury brands

Author: Kapferer, Jean-Noël; Bastien, Vincent Search for this author more...

Year: 2012

Publisher: London [u.a.], Kogan Page

Media group: Book/Buch

managing performance in emerging markets

Author: Rajagopal, 1957- Search for this author more...

Year: 2019

Publisher: Cham, Palgrave Macmillan

Media group: eBook/eResource

transforming brands & consumer experiences

Author: Batat, Wided Search for this author more...

Year: 2019

Publisher: Los Angeles, Calif. [u.a.], Sage

Media group: eBook/eResource

Führung von Medienmarken und Markenführung mit neuen und klassischen Medien

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Year: 2016

Publisher: Wiesbaden, Springer Gabler

Media group: Book/Buch

der Einfluss des Kaufentscheidungsverhaltens auf die Erfolgsfaktoren

Author: Schulze-Bentrop, Carsten Search for this author more...

Year: 2014

Publisher: Wiesbaden, Springer Gabler

Series: Research

Media group: Book/Buch

Marken nachhaltig führen

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Year: 2014

Publisher: Berlin [u.a.], Springer Gabler

Series: Management-Reihe Corporate Social Responsibility

Media group: Book/Buch

a practical guide to interactive brand experiences

Author: Smilansky, Shirra Search for this author more...

Year: 2018

Publisher: London [u.a.], Kogan Page

Media group: Book/Buch

Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg

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Year: 2009

Publisher: Wiesbaden, Gabler

Media group: Book/Buch

Grundlagen marktorientierter Unternehmensführung

Author: Meffert, Heribert, 1937-; Burmann, Christoph, 1962-; Kirchgeorg, Manfred, 1958-; Eisenbeiß, Maik, 1977- Search for this author more...

Year: [2024]

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch, Meffert Marketing Edition

Media group: Book/Buch

marketing through design in the digital age

Author: Spies, Marco, 1973-; Wenger, Katja Search for this author more...

Year: 2020

Publisher: London, Thames & Hudson

Media group: Book/Buch