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Cover von Consumer Behavior and Culture

Consumer Behavior and Culture
consequences for global marketing and advertising
Author: De Mooij, Marieke Search for this author
Year: 2011
Publisher: Thousand Oaks, CA [u.a.], Sage
Media group: Book/Buch
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Cover von The Silver Market Phenomenon

The Silver Market Phenomenon
marketing and innovation in the aging society
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Year: 2011
Publisher: Berlin [u.a.], Springer
Media group: Book/Buch
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Cover von Collaboration and Co-creation

Collaboration and Co-creation
new platforms for marketing and innovation
Author: Bhalla, Gaurav Search for this author
Year: 2011
Publisher: New York [u.a.], Springer
Media group: Book/Buch
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Cover von Automotive Management

Automotive Management
Strategie und Marketing in der Automobilwirtschaft
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Year: 2004
Publisher: Berlin [u.a.], Springer
Media group: Book/Buch
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Cover von Kulturelle Offenheit gegenüber Auslandsmärkten

Kulturelle Offenheit gegenüber Auslandsmärkten
Auswirkungen psychischer Distanz im interkulturellen Marketing
Author: Kornmeier, Martin, 1966- Search for this author
Year: 2002
Publisher: Wiesbaden, Deutscher Univ.-Verl.
Series: Gabler Edition Wissenschaft
Media group: Book/Buch
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Cover von Beyond Hofstede

Beyond Hofstede
culture frameworks for global marketing and management
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Year: 2009
Publisher: Basingstoke [u.a.], Palgrave Macmillan
Media group: Book/Buch
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Cover von Medien machen Marken

Medien machen Marken
eine Medientheorie des Marketing und des Konsums
Author: Andree, Martin Search for this author
Year: 2010
Publisher: Frankfurt/M. ; New York, Campus
Media group: Book/Buch
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Cover von Die Kompetenz von Systemanbietern

Die Kompetenz von Systemanbietern
ein neuer Ansatz im Marketing für Systemtechnologien
Author: Weiss, Peter A. Search for this author
Year: 1992
Publisher: Berlin, Erich Schmidt
Series: Technological economics
Media group: Book/Buch
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Cover von Der neue Weg zum Kunden

Der neue Weg zum Kunden
vom Trade-Marketing zum Shopper-Marketing ; Grundlagen, Konzepte, Instrumente
Author: Czech-Winkelmann, Susanne Search for this author
Year: 2011
Publisher: Frankfurt/M., Dt. Fachverl.
Series: Lebensmittel-Zeitung
Media group: Book/Buch
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Cover von The luxury strategy

The luxury strategy
break the rules of marketing to build luxury brands
Author: Kapferer, Jean-Noël; Bastien, Vincent Search for this author
Year: 2012
Publisher: London [u.a.], Kogan Page
Media group: Book/Buch
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