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(32)Bruhn, Manfred, 1949-

(28)Kotler, Philip, 1931-

(20)Meffert, Heribert, 1937-

(19)Kleinaltenkamp, Michael, 1955-

(16)Homburg, Christian, 1962-

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Cover von Internationalisierung von Dienstleistungsangeboten

Internationalisierung von Dienstleistungsangeboten

Probleme und Lösungsansätze

Author: Hübner, Carsten C. Search for this author more...

Year: 1996

Publisher: München, FGM-Verl.

Series: Schriftenreihe Schwerpunkt Marketing

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Cover von Dienstleistungsmarketing

Dienstleistungsmarketing

Grundlagen - Konzepte - Methoden

Author: Meffert, Heribert, 1937-; Bruhn, Manfred, 1949-; Hadwich, Karsten, 1970- Search for this author more...

Year: 2015

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch, Meffert Marketing Edition

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Cover von Dienstleistungsmarketing

Dienstleistungsmarketing

Grundlagen, Konzepte, Methoden

Author: Meffert, Heribert, 1937-; Bruhn, Manfred, 1949- Search for this author more...

Year: 2012

Publisher: Wiesbaden, Springer Gabler

Series: Meffert Marketing Edition

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Cover von Dienstleistungsmarketing

Dienstleistungsmarketing

Grundlagen, Konzepte, Methoden

Author: Meffert, Heribert, 1937-; Bruhn, Manfred, 1949- Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Meffert Marketing Edition

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Cover von Internationales Dienstleistungsmarketing

Internationales Dienstleistungsmarketing

Strategien - Instrumente - Methoden

Author: Bruhn, Manfred, 1949-; Hadwich, Karsten, 1970- Search for this author more...

Year: 2016

Publisher: Stuttgart, Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Verkauf und Kundenmanagement

Verkauf und Kundenmanagement

eine prozessorientierte Konzeption

Author: Diller, Hermann; Haas, Alexander; Ivens, Björn Sven Search for this author more...

Year: 2005

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Erfolgsfaktoren im Dialogmarketing

Erfolgsfaktoren im Dialogmarketing

eine empirische Analyse unter Berücksichtigung von B-to-B- und B-to-C-Unternehmen

Author: Krummenerl, Markus Search for this author more...

Year: 2005

Publisher: Wiesbaden, Gabler

Series: Schriftenreihe Unternehmensführung und Marketing

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Cover von Interaktionsbeziehungen im Dienstleistungsmarketing

Interaktionsbeziehungen im Dienstleistungsmarketing

Zusammenhänge zwischen Zufriedenheit und Bindung von Kunden und Mitarbeitern

Author: Grund, Michael A. Search for this author more...

Year: 1998

Publisher: Wiesbaden, Gabler

Series: Basler Schriften zum Marketing

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Dienstleistungsmarketing

Grundlagen, Konzepte, Methoden ; mit Fallstudien

Author: Meffert, Heribert, 1937-; Bruhn, Manfred, 1949- Search for this author more...

Year: 2006

Publisher: Wiesbaden, Gabler

Series: Meffert Marketing Edition

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Cover von Kundenwertanalysen im Beziehungsmarketing

Kundenwertanalysen im Beziehungsmarketing

theoretische Grundlegung und Ergebnisse einer empirischen Studie im Automobilbereich

Author: Cornelsen, Jens Search for this author more...

Year: 2000

Publisher: Nürnberg, GIM, Gesellschaft für Innovatives Marketing e.V.

Series: Schriften zum Innovativen Marketing

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