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(32)Bruhn, Manfred, 1949-

(28)Kotler, Philip, 1931-

(20)Meffert, Heribert, 1937-

(19)Kleinaltenkamp, Michael, 1955-

(16)Homburg, Christian, 1962-

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(32)Bruhn, Manfred, 1949-

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Cover von Exzellenz im Dienstleistungsmarketing

Exzellenz im Dienstleistungsmarketing

Fallstudien zur Kundenorientierung

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Year: 2002

Publisher: Wiesbaden, Gabler

Series: Meffert Marketing Edition

Media group: Book/Buch

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Cover von The SPIN Selling Fieldbook

The SPIN Selling Fieldbook

practical tools, methods, exercises, and resources

Author: Rackham, Neil Search for this author more...

Year: 1996

Publisher: New York, NY [u.a.], McGraw Hill

Series: Sales/Marketing

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Cover von Pricing

Pricing

Prinzipien und Prozesse der betrieblichen Preispolitik

Author: Diller, Hermann Search for this author more...

Year: 2021

Publisher: Stuttgart, Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Strategie und Technik der Werbung

Strategie und Technik der Werbung

verhaltens- und neurowissenschaftliche Erkenntnisse

Author: Kroeber-Riel, Werner; Esch, Franz-Rudolf Search for this author more...

Year: 2015

Publisher: Stuttgart, Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Marketingorganisation

Marketingorganisation

die Basis einer marktorientierten Unternehmenssteuerung

Author: Freiling, Jörg; Köhler, Richard Search for this author more...

Year: 2014

Publisher: Stuttgart, Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Markenpolitik

Markenpolitik

Author: Sattler, Henrik; Völckner, Franziska Search for this author more...

Year: 2013

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Konsumentenverhalten

Konsumentenverhalten

Author: Trommsdorff, Volker; Teichert, Thorsten Search for this author more...

Year: 2011

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Handelsmarketing

Handelsmarketing

Author: Müller-Hagedorn, Lothar; Natter, Martin Search for this author more...

Year: 2011

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Markt- und Kundensegmentierung

Markt- und Kundensegmentierung

kundenorientierte Markterfassung und -bearbeitung

Author: Freter, Hermann Search for this author more...

Year: 2008

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Integrierte Kommunikation in den deutschsprachigen Ländern

Integrierte Kommunikation in den deutschsprachigen Ländern

Bestandsaufnahme in Deutschland, Österreich und der Schweiz

Author: Bruhn, Manfred, 1949- Search for this author more...

Year: 2006

Publisher: Wiesbaden, Gabler

Series: Basler Schriften zum Marketing

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