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(32)Bruhn, Manfred, 1949-

(27)Kotler, Philip, 1931-

(20)Meffert, Heribert, 1937-

(19)Kleinaltenkamp, Michael, 1955-

(16)Homburg, Christian, 1962-

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Cover von Strategie und Technik der Werbung

Strategie und Technik der Werbung

verhaltens- und neurowissenschaftliche Erkenntnisse

Author: Kroeber-Riel, Werner; Esch, Franz-Rudolf Search for this author more...

Year: 2015

Publisher: Stuttgart, Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Marketingorganisation

Marketingorganisation

die Basis einer marktorientierten Unternehmenssteuerung

Author: Freiling, Jörg; Köhler, Richard Search for this author more...

Year: 2014

Publisher: Stuttgart, Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Markenpolitik

Markenpolitik

Author: Sattler, Henrik; Völckner, Franziska Search for this author more...

Year: 2013

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Konsumentenverhalten

Konsumentenverhalten

Author: Trommsdorff, Volker; Teichert, Thorsten Search for this author more...

Year: 2011

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Handelsmarketing

Handelsmarketing

Author: Müller-Hagedorn, Lothar; Natter, Martin Search for this author more...

Year: 2011

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Markt- und Kundensegmentierung

Markt- und Kundensegmentierung

kundenorientierte Markterfassung und -bearbeitung

Author: Freter, Hermann Search for this author more...

Year: 2008

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Integrierte Kommunikation in den deutschsprachigen Ländern

Integrierte Kommunikation in den deutschsprachigen Ländern

Bestandsaufnahme in Deutschland, Österreich und der Schweiz

Author: Bruhn, Manfred, 1949- Search for this author more...

Year: 2006

Publisher: Wiesbaden, Gabler

Series: Basler Schriften zum Marketing

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Cover von Distributionsmanagement

Distributionsmanagement

Author: Specht, Günter; Fritz, Wolfgang Search for this author more...

Year: 2005

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Handelsmarketing

Handelsmarketing

Author: Müller-Hagedorn, Lothar Search for this author more...

Year: 2005

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Markenmanagement

Markenmanagement

Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien

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Year: 2005

Publisher: Wiesbaden, Gabler

Series: Meffert Marketing Edition

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