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(32)Bruhn, Manfred, 1949-

(28)Kotler, Philip, 1931-

(20)Meffert, Heribert, 1937-

(19)Kleinaltenkamp, Michael, 1955-

(16)Homburg, Christian, 1962-

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Cover von Distributionsmanagement

Distributionsmanagement

Author: Specht, Günter; Fritz, Wolfgang Search for this author more...

Year: 2005

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Handelsmarketing

Author: Müller-Hagedorn, Lothar Search for this author more...

Year: 2005

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Markenmanagement

Markenmanagement

Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien

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Year: 2005

Publisher: Wiesbaden, Gabler

Series: Meffert Marketing Edition

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Cover von Konsumentenverhalten

Konsumentenverhalten

Author: Trommsdorff, Volker Search for this author more...

Year: 2004

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Marktforschung

Marktforschung

Author: Böhler, Heymo Search for this author more...

Year: 2004

Publisher: Stuttgart, Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Preispolitik

Preispolitik

Author: Diller, Hermann Search for this author more...

Year: 2000

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Internationalisierung im Einzelhandel

Internationalisierung im Einzelhandel

Strategische Optionen und Erzielung von Wettbewerbsvorteilen

Author: George, Gert Search for this author more...

Year: 1997

Publisher: Berlin, Duncker und Humblot

Series: Schriften zum Marketing

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Cover von Markenmanagement

Markenmanagement

Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien

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Year: 2002

Publisher: Wiesbaden, Gabler

Series: Meffert Marketing Edition

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Markenpolitik

Author: Sattler, Henrik Search for this author more...

Year: 2001

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Einsatz des Werbecontrolling

Einsatz des Werbecontrolling

Aufbau, Steuerung und Simulation einer werblichen Erfolgskette

Author: Janßen, Volker Search for this author more...

Year: 1999

Publisher: Wiesbaden, Gabler

Series: Basler Schriften zum Marketing

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