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(32)Bruhn, Manfred, 1949-

(27)Kotler, Philip, 1931-

(20)Meffert, Heribert, 1937-

(19)Kleinaltenkamp, Michael, 1955-

(16)Homburg, Christian, 1962-

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Cover von Konsumentenverhalten

Konsumentenverhalten

Author: Trommsdorff, Volker Search for this author more...

Year: 2004

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Marktforschung

Marktforschung

Author: Böhler, Heymo Search for this author more...

Year: 2004

Publisher: Stuttgart, Kohlhammer

Series: Kohlhammer Edition Marketing

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Preispolitik

Author: Diller, Hermann Search for this author more...

Year: 2000

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Internationalisierung im Einzelhandel

Internationalisierung im Einzelhandel

Strategische Optionen und Erzielung von Wettbewerbsvorteilen

Author: George, Gert Search for this author more...

Year: 1997

Publisher: Berlin, Duncker und Humblot

Series: Schriften zum Marketing

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Cover von Markenmanagement

Markenmanagement

Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien

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Year: 2002

Publisher: Wiesbaden, Gabler

Series: Meffert Marketing Edition

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Markenpolitik

Author: Sattler, Henrik Search for this author more...

Year: 2001

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Einsatz des Werbecontrolling

Einsatz des Werbecontrolling

Aufbau, Steuerung und Simulation einer werblichen Erfolgskette

Author: Janßen, Volker Search for this author more...

Year: 1999

Publisher: Wiesbaden, Gabler

Series: Basler Schriften zum Marketing

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Cover von Driving consumer engagement in social media

E-Medium

Driving consumer engagement in social media

influencing electronic word of mouth

Author: Bianchi, Anna Search for this author more...

Year: 2021

Publisher: London ; New York [New York], Routledge

Series: Routledge Studies in Marketing Series

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Cover von Bd. 25; Marketingstrategien in High-Tech-Märkten

Bd. 25; Marketingstrategien in High-Tech-Märkten

Typologisierung, Ausgestaltungsformen und Einflußfaktoren auf der Grundlage strategischer Gruppen

Author: Müller, Nicolaus Search for this author more...

Year: 1995

Publisher: Frankfurt/M. [u.a.], Lang

Series: Schriften zu Marketing und Management

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Cover von Quantitative Marketingforschung in Deutschland

Quantitative Marketingforschung in Deutschland

Festschrift für Klaus Peter Kaas zum 65. Geburtstag

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Year: 2005

Publisher: Berlin, Duncker und Humblot

Series: Entrepreneurship, Marketing, Innovation

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