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(32)Bruhn, Manfred, 1949-

(28)Kotler, Philip, 1931-

(20)Meffert, Heribert, 1937-

(19)Kleinaltenkamp, Michael, 1955-

(16)Homburg, Christian, 1962-

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Cover von Driving consumer engagement in social media

E-Medium

Driving consumer engagement in social media

influencing electronic word of mouth

Author: Bianchi, Anna Search for this author more...

Year: 2021

Publisher: London ; New York, [New York], Routledge

Series: Routledge Studies in Marketing Series

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Cover von Bd. 25; Marketingstrategien in High-Tech-Märkten

Bd. 25; Marketingstrategien in High-Tech-Märkten

Typologisierung, Ausgestaltungsformen und Einflußfaktoren auf der Grundlage strategischer Gruppen

Author: Müller, Nicolaus Search for this author more...

Year: 1995

Publisher: Frankfurt/M. [u.a.], Lang

Series: Schriften zu Marketing und Management

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Cover von Quantitative Marketingforschung in Deutschland

Quantitative Marketingforschung in Deutschland

Festschrift für Klaus Peter Kaas zum 65. Geburtstag

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Year: 2005

Publisher: Berlin, Duncker und Humblot

Series: Entrepreneurship, Marketing, Innovation

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Cover von Creating Customer Value in Insurance Markets

Creating Customer Value in Insurance Markets

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Year: 2018

Publisher: Emerald Publishing Limited

Series: International Journal of Bank Marketing

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Cover von Vertrieb im Industriegütergeschäft aus Anbietersicht

Vertrieb im Industriegütergeschäft aus Anbietersicht

Untersuchung erfolgskritischer Faktoren nach Geschäftstypen

Author: Weibel, Michael Search for this author more...

Year: 2014

Publisher: Wiesbaden, Springer Gabler

Series: Marketing-Management, Research

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Cover von Der Preismanagement-Prozess für Luxusmarken

Der Preismanagement-Prozess für Luxusmarken

Gestaltung und Erfolgsauswirkungen

Author: Mohr, Henning Search for this author more...

Year: 2013

Publisher: Frankfurt/M. [u.a.], Lang

Series: Schriften zu Marketing und Handel

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Cover von Internationale Standortforschung im Handel

Internationale Standortforschung im Handel

ein integrativer Ansatz zur Wahl internationaler Standorte von Handelsunternehmen

Author: Peisert, René Search for this author more...

Year: 2005

Publisher: Lohmar ; Köln, Eul

Series: Marketing, Handel und Management

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Cover von A General Theory of Competition

A General Theory of Competition

resources, competences, productivity, economic growth

Author: Hunt, Shelby D. Search for this author more...

Year: 2000

Publisher: Thousand Oaks, Calif. [u.a.], Sage

Series: Marketing for a New Century

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Cover von Delegation oder Zentralisation von Entscheidungskompetenzen

Delegation oder Zentralisation von Entscheidungskompetenzen

Erkenntnisfortschritte durch neue Verhaltensannahmen in der entscheidungstheoretischen Forschung?

Author: Battenfeld, Dirk Search for this author more...

Year: 2005

Publisher: Lohmar ; Köln, Eul

Series: Marketing, Handel und Management

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Cover von Circular Fashion Supply Chain Management

Circular Fashion Supply Chain Management

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Year: 2019

Publisher: s. l. , Emerald Publishing Limited

Series: Journal of Fashion Marketing and Management

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