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Cover von Experiential Marketing

Experiential Marketing
consumer behavior, customer experience and the 7Es
Author: Batat, Wided Search for this author
Year: 2019
Publisher: Abingdon [u.a.], Routledge
Series: Business & Management
Media group: Book/Buch
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Cover von Factors influencing consumers’ price evaluations
E-Medium

Factors influencing consumers’ price evaluations
price changes, product characteristics, and consumer habits
Author: Aigner, Andreas, 1988- Search for this author
Year: 2020
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
Media group: eBook/eResource
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Cover von Trade Marketing, Category Management, and Shopper Marketing

Trade Marketing, Category Management, and Shopper Marketing
organizational trends in consumer goods marketing and sales
Author: Schmutzler, René Search for this author
Year: 2016
Publisher: Hamburg, tredition GmbH
Series: Research Series
Media group: Book/Buch
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Cover von Marketing Analytics

Marketing Analytics
a practical guide to improving consumer insights using data techniques
Author: Grigsby, Mike Search for this author
Year: 2018
Publisher: London [u.a.], Kogan Page
Media group: Book/Buch
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Cover von Contingency Factors of Marketing-Mix Standardization

Contingency Factors of Marketing-Mix Standardization
german consumer goods companies in Central and Eastern Europe
Author: Codita, Roxana Search for this author
Year: 2011
Publisher: Wiesbaden, Gabler
Series: Gabler Research
Media group: Book/Buch
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Cover von What Chinese want

What Chinese want
culture, communism, and China's modern consumer
Author: Doctoroff, Tom Search for this author
Year: 2012
Publisher: Basingstoke [u.a.], Palgrave Macmillan
Media group: Book/Buch
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Cover von International Retailers' Performance in Host Countries

International Retailers' Performance in Host Countries
the roles of strategies, consumer perceptions and the local environment
Author: Morbe, Lukas Search for this author
Year: 2018
Publisher: Wiesbaden, Springer Gabler
Series: Research
Media group: Book/Buch
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Cover von Marketing Xplus - Marketing für Senioren

Marketing Xplus - Marketing für Senioren
der Einfluss des Alters auf die Präferenzen für Neuerungen und Abwechslung im Konsum von Fast Moving Consumer Goods
Author: Landschulze, Sebastian Search for this author
Year: 2010
Publisher: Hamburg, Kovac
Series: Schriftenreihe Studien zum Konsumentenverhalten
Media group: Book/Buch
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Cover von Why We Buy

Why We Buy
the science of shopping ; updated and rev. for the internet, the global consumer and beyond
Author: Underhill, Paco Search for this author
Year: 2009
Publisher: New York, NY [u.a.], Simon & Schuster
Series: Simon & Schuster Paperbacks
Media group: Book/Buch
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Cover von They Ask, You Answer

They Ask, You Answer
a revolutionary approach to inbound sales, content marketing, and today's digital consumer, revised and updated
Author: Sheridan, Marcus Search for this author
Year: 2019
Publisher: Hoboken, NJ, Wiley
Media group: eBook/eResource
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