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Cover von Identitätsbasierte Markenführung

Identitätsbasierte Markenführung
Grundlagen, Strategie, Umsetzung, Controlling
Author: Burmann, Christoph, 1962-; Halaszovich, Tilo F., 1978-; Schade, Michael, 1978-; Piehler, Rico Search for this author
Year: [2018]
Publisher: Wiesbaden, Springer Gabler
Series: Lehrbuch
Media group: Book/Buch
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Cover von Branded interactions

Branded interactions
marketing through design in the digital age
Author: Spies, Marco, 1973-; Wenger, Katja Search for this author
Year: 2020
Publisher: London, Thames & Hudson
Media group: Book/Buch
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Cover von The value of luxury
E-Medium

The value of luxury
an emerging perspective
Author: Stępień, Beata, 19XX- Search for this author
Year: [2021]
Publisher: Cham, Palgrave Macmillan
Series: Palgrave Advances in Luxury
Media group: eBook/eResource
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Cover von Advances in Luxury Brand Management
E-Medium

Advances in Luxury Brand Management
Search for this author
Year: 2017
Publisher: Cham, Palgrave Macmillan
Series: Journal of Brand Management: Advanced Collections
Media group: eBook/eResource
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Cover von The Power of Communicating the Family Firm Status

The Power of Communicating the Family Firm Status
the positive effect of family firms as a brand on consumer buying behavior and consumer happiness
Author: Rosina, Margarete Search for this author
Year: 2018
Publisher: Wiesbaden, Springer Gabler
Series: Research
Media group: Book/Buch
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Cover von Globale identitätsorientierte Arbeitgebermarkenführung

Globale identitätsorientierte Arbeitgebermarkenführung
Analyse von Wahrnehmungseffekten bei potenziellen Mitarbeitern unter Berücksichtigung landesbezogener Besonderheiten
Author: Konrad, Eva Miriam Search for this author
Year: 2014
Publisher: Hamburg, Kovac
Series: Schriftenreihe Merkur
Media group: Book/Buch
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Cover von Global Brand Management

Global Brand Management
eine konzeptionell-empirische Analyse von Automobil-Markenimages in Brasilien, China, Deutschland, Russland und den USA
Author: Stolle, Wulf Search for this author
Year: 2013
Publisher: Wiesbaden, Springer Gabler
Series: Innovatives Markenmanagement
Media group: Book/Buch
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Cover von Luxury marketing, sustainability and technology
E-Medium

Luxury marketing, sustainability and technology
the future of luxury management
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Year: 2023
Publisher: London ; New York, [New York], Routledge
Series: Routledge Studies in Luxury Management Series
Media group: eBook/eResource
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Cover von Marketing

Marketing
Grundlagen marktorientierter Unternehmensführung
Author: Meffert, Heribert, 1937-; Burmann, Christoph, 1962-; Kirchgeorg, Manfred, 1958-; Eisenbeiß, Maik, 1977- Search for this author
Year: [2024]
Publisher: Wiesbaden, Springer Gabler
Series: Lehrbuch, Meffert Marketing Edition
Media group: Book/Buch
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