Konzeption, Messung und Konsequenzen emotionaler Markenbindung

Author: Heinrich, Daniel Search for this author more...

Year: 2012

Publisher: Wiesbaden, Springer Gabler

Series: Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim

Media group: Book/Buch

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Year: 2010

Publisher: Frankfurt/M., Dt. Fachverl.

Series: Jahrbuch Vertriebs- und Handelsmanagement

Media group: Book/Buch

theory and practice

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Year: 2012

Publisher: Abingdon [u.a.], Routledge

Media group: Book/Buch

marketing to your customers in a world gone mobile

Author: Martin, Chuck Search for this author more...

Year: 2011

Publisher: Boston, MA [u.a.], Brealey

Media group: Book/Buch

marketing models and methods in theory and practice ; dedicated to Udo Wagner

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Year: 2012

Publisher: Wiesbaden, Springer Gabler

Media group: Book/Buch

multi-item measures for marketing and consumer behavior research

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Year: 2011

Publisher: Thousand Oaks, CA [u.a.], Sage

Series: Association for Consumer Research Series

Media group: Book/Buch

Einführung in Theorie und Praxis

Author: Scharf, Andreas; Schubert, Bernd; Hehn, Patrick Search for this author more...

Year: 2012

Publisher: Stuttgart , Schäffer-Poeschel

Media group: Book/Buch

die geheime Sprache der Produkte

Author: Scheier, Christian; Bayas-Linke, Dirk; Schneider, Johannes Search for this author more...

Year: 2011

Publisher: Freiburg [u.a.], Haufe

Media group: Book/Buch

warum wir kaufen, was wir kaufen

Author: Lindstrom, Martin Search for this author more...

Year: 2009

Publisher: Frankfurt/M. ; New York, Campus

Media group: Book/Buch

wie man Kunden wirklich ans Kaufen führt ; mit Marketing, das sich an Kaufprozessen orientiert

Author: Rutschmann, Marc Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler

Media group: Book/Buch