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Cover von International Corporate Brand Management

International Corporate Brand Management
evaluating standardized corporate branding across countries
Author: Meierer, Markus Search for this author
Year: 2011
Publisher: Wiesbaden, Gabler
Series: Gabler Research
Media group: Book/Buch
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Cover von Global Marketing

Global Marketing
foreign entry, local marketing & global management
Author: Johansson, Johny K. Search for this author
Year: 2009
Publisher: Boston, Mass. [u.a.], McGraw-Hill/Irwin
Media group: Book/Buch
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Cover von International Marketing

International Marketing
Author: Backhaus, Klaus, 1947-; Büschken, Joachim; Voeth, Markus Search for this author
Year: 2005
Publisher: Basingstoke [u.a.], Palgrave Macmillan
Media group: Book/Buch
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Cover von Contingency Factors of Marketing-Mix Standardization

Contingency Factors of Marketing-Mix Standardization
german consumer goods companies in Central and Eastern Europe
Author: Codita, Roxana Search for this author
Year: 2011
Publisher: Wiesbaden, Gabler
Series: Gabler Research
Media group: Book/Buch
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Cover von Internationales Marketing-Management

Internationales Marketing-Management
Author: Berndt, Ralph, 1947-2020; Fantapié Altobelli, Claudia; Sander, Matthias, 1964- Search for this author
Year: 2010
Publisher: Berlin [u.a.], Springer
Media group: Book/Buch
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Cover von Internationales Marketing

Internationales Marketing
Author: Backhaus, Klaus, 1947-; Voeth, Markus Search for this author
Year: 2010
Publisher: Stuttgart , Schäffer-Poeschel
Media group: Book/Buch
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Cover von Herausforderungen der internationalen marktorientierten Unternehmensführung

Herausforderungen der internationalen marktorientierten Unternehmensführung
Festschrift für Reinhard Hünerberg
Search for this author
Year: 2011
Publisher: Wiesbaden, Gabler
Series: Gabler Research
Media group: Book/Buch
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Cover von Global Marketing Management

Global Marketing Management
Author: Kotabe, Masaaki, 1954-; Helsen, Kristiaan Search for this author
Year: 2011
Publisher: Hoboken, NJ, Wiley
Media group: Book/Buch
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Cover von Globale Markenführung und Konsumentenverhalten

Globale Markenführung und Konsumentenverhalten
Konsumentenwahrnehmung der globalen Markenführung und der Globalität von Marken
Author: Fehling, Tina Search for this author
Year: 2010
Publisher: Hamburg, Kovac
Series: Schriftenreihe Studien zum Konsumentenverhalten
Media group: Book/Buch
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Cover von Internationales Marketing-Management

Internationales Marketing-Management
ein markenorientierter Ansatz
Author: Meffert, Heribert, 1937-; Burmann, Christoph, 1962-; Becker, Christian Search for this author
Year: 2010
Publisher: Stuttgart [u.a.], Kohlhammer
Series: Kohlhammer Edition Marketing
Media group: Book/Buch
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