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(51)Bruhn, Manfred, 1949-

(8)Meffert, Heribert, 1937-

(7)Hadwich, Karsten, 1970-

(4)Stauss, Bernd [Hrsg.]

(3)Homburg, Christian, 1962-

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Cover von Dienstleistungsmarketing

Dienstleistungsmarketing

Grundlagen, Konzepte, Methoden

Author: Meffert, Heribert, 1937-; Bruhn, Manfred, 1949- Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Meffert Marketing Edition

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Cover von Handbuch Kundenbindungsmanagement

Handbuch Kundenbindungsmanagement

Strategien und Instrumente für ein erfolgreiches CRM

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Year: 2008

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Cover von Produkt- und Servicemanagement

Produkt- und Servicemanagement

Konzepte, Methoden, Prozesse

Author: Bruhn, Manfred, 1949-; Hadwich, Karsten, 1970- Search for this author more...

Year: 2006

Publisher: München, Vahlen

Series: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften

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Cover von Dienstleistungsmarketing

Dienstleistungsmarketing

Grundlagen, Konzepte, Methoden ; mit Fallstudien

Author: Meffert, Heribert, 1937-; Bruhn, Manfred, 1949- Search for this author more...

Year: 2006

Publisher: Wiesbaden, Gabler

Series: Meffert Marketing Edition

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Cover von Dienstleistungsinnovationen

Dienstleistungsinnovationen

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Year: 2004

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Series: Wissenschaft & Praxis

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Cover von Internationalisierung von Dienstleistungen

Internationalisierung von Dienstleistungen

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Year: 2005

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Cover von Dienstleistungsmarketing

Dienstleistungsmarketing

Grundlagen, Konzepte, Methoden ; mit Fallstudien

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Year: 2003

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Cover von Exzellenz im Dienstleistungsmarketing

Exzellenz im Dienstleistungsmarketing

Fallstudien zur Kundenorientierung

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Year: 2002

Publisher: Wiesbaden, Gabler

Series: Meffert Marketing Edition

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Cover von Handbuch Kundenbindungsmanagement

Handbuch Kundenbindungsmanagement

Grundlagen - Konzepte - Erfahrungen

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Year: 2000

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Cover von Dienstleistungsqualität

Dienstleistungsqualität

Konzepte - Methoden - Erfahrungen

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