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(4)Berndt, Ralph, 1947-2020

(4)Fantapié Altobelli, Claudia

(4)Kotler, Philip, 1931-

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(3)Bearden, William O., 1945-

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Cover von Medienmarketing

Medienmarketing

Author: Breyer-Mayländer, Thomas; Seeger, Christof Search for this author more...

Year: 2006

Publisher: München, Vahlen

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Cover von Nutzenmessung in der Kaufverhaltensforschung

Nutzenmessung in der Kaufverhaltensforschung

die Hierarchische Individualisierte Limit-Conjoint-Analyse (HILCA)

Author: Voeth, Markus Search for this author more...

Year: 2000

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Neue betriebswirtschaftliche Forschung

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Cover von Automobilmarktforschung

Automobilmarktforschung

Nutzenorientierung von PKW-Herstellern

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Year: 1996

Publisher: München, Vahlen

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Cover von Marktforschung

Marktforschung

Einführung mit Fallbeispielen, Aufgaben und Lösungen

Author: Kamenz, Uwe Search for this author more...

Year: 1997

Publisher: Stuttgart , Schäffer-Poeschel

Series: Praxisnahes Wirtschaftsstudium

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Cover von Marketing Management

Marketing Management

Author: Kotler, Philip, 1931-; Keller, Kevin Lane, 1956-; Chernev, Alexander Search for this author more...

Year: [2022]

Publisher: London [u.a.], Pearson

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Cover von Qualitative Marketing Research

Qualitative Marketing Research

understanding consumer behaviour

Author: Maison, Dominika Search for this author more...

Year: 2019

Publisher: London [u.a.], Routledge

Series: Business & Management

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Cover von Qualitative Online-Marktforschung

Qualitative Online-Marktforschung

Grundlagen, Methoden und Anwendungen

Author: Theobald, Elke; Neundorfer, Lisa Search for this author more...

Year: 2010

Publisher: Baden-Baden, Nomos

Series: Internet Research

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Cover von Methoden der Marketing-Forschung

Methoden der Marketing-Forschung

Grundlagen und Praxisbeispiele

Author: Raab, Gerhard ; Unger, Alexander ; Unger, Fritz Search for this author more...

Year: 2004

Publisher: Wiesbaden, Gabler

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Cover von Principles of Marketing Engineering and Analytics

Principles of Marketing Engineering and Analytics

Author: Lilien, Gary L.; Rangaswamy, Arvind; De Bruyn, Arnaud Search for this author more...

Year: 2017

Publisher: State College, Penns., DecisionPro, Inc.

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Cover von Marketing Research

Marketing Research

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Year: 2013

Publisher: Hoboken, NJ, Wiley & Sons

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