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(8)Kotler, Philip, 1931-

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Cover von Internationales Marketing-Management

Internationales Marketing-Management

ein markenorientierter Ansatz

Author: Meffert, Heribert, 1937-; Burmann, Christoph, 1962-; Becker, Christian Search for this author more...

Year: 2010

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von The Market Driven Organization

The Market Driven Organization

understanding, attracting and keeping valuable customers

Author: Day, George S. Search for this author more...

Year: 1999

Publisher: New York, Free Press

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Cover von Strategisches Marketing

Strategisches Marketing

Author: Backhaus, Klaus, 1947-; Schneider, Helmut Search for this author more...

Year: 2009

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Die China AG

Die China AG

Zielmärkte und Strategien chinesischer Markenunternehmen in Deutschland und Europa

Author: Fuchs, Hans Joachim Search for this author more...

Year: 2007

Publisher: München, FinanzBuch-Verl.

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Cover von Strategien deutscher Unternehmen in Indien

Strategien deutscher Unternehmen in Indien

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Year: 2006

Publisher: Frankfurt/M. [u.a.], Lang

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Cover von Strategisches Marketing

Strategisches Marketing

Author: Backhaus, Klaus, 1947-; Schneider, Helmut Search for this author more...

Year: 2007

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Cover von Konsumentenverhalten und Marketing

Konsumentenverhalten und Marketing

Grundlagen für Strategien und Maßnahmen

Author: Balderjahn, Ingo, 1952-; Scholderer, Joachim Search for this author more...

Year: 2007

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Wertorientierte Unternehmensführung

Wertorientierte Unternehmensführung

vom Strategieentwurf zur Implementierung

Author: Coenenberg, Adolf Gerhard, 1938-; Salfeld, Rainer Search for this author more...

Year: 2007

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Medienmarketing

Medienmarketing

Author: Breyer-Mayländer, Thomas; Seeger, Christof Search for this author more...

Year: 2006

Publisher: München, Vahlen

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Cover von Strategisches Marketing

Strategisches Marketing

ein wettbewerbsorientierter Ansatz

Author: Benkenstein, Martin Search for this author more...

Year: 2002

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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