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(8)Kotler, Philip, 1931-

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Cover von Kundenintegration in die Neuproduktentwicklung

Kundenintegration in die Neuproduktentwicklung

eine Betrachtung der Konsumgüterindustrie

Author: Schuhmacher, Monika C. Search for this author more...

Year: 2010

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Portfolio-Werbung

Portfolio-Werbung

eine Technik zur Stärkung von Dachmarken in komplexen Markenarchitekturen

Author: Goertz, Susanne Search for this author more...

Year: 2007

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Marketing des nouveaux produits

Marketing des nouveaux produits

de la création au lancement

Author: LeNagard-Assayag, Emmanuelle; Manceau, Delphine Search for this author more...

Year: 2005

Publisher: Paris, Dunod

Series: Gestion sup, Marketing Communication

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Cover von Wachstumsmarkt Alter

Wachstumsmarkt Alter

Innovationen für die Zielgruppe 50+

Author: Gassmann, Oliver, 1967-; Reepmeyer, Gerrit Search for this author more...

Year: 2006

Publisher: München ; Wien, Hanser

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Cover von Integriertes Branding

Integriertes Branding

Baupläne zur Gestaltung erfolgreicher Marken

Author: Langner, Tobias Search for this author more...

Year: 2003

Publisher: Wiesbaden, Deutscher Univ.-Verl.

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Cover von Fellowship

Fellowship

Unternehmens- und Markenführung neu gedacht

Author: Dastyari, Soheil, 1972- Search for this author more...

Year: [2021]

Publisher: Frankfurt am Main ; New York, [New York], Campus Verlag

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Cover von Strategic Management of Technological Innovation

Strategic Management of Technological Innovation

Author: Schilling, Melissa A. Search for this author more...

Year: 2013

Publisher: New York, NY, McGraw-Hill Education

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Cover von Strategien der internationalen Produktstandardisierung und -differenzierung

Strategien der internationalen Produktstandardisierung und -differenzierung

[Dissertation ESCP Europe]

Author: Kotulla, Thomas Search for this author more...

Year: 2012

Publisher: Wiesbaden, Springer Gabler

Series: Gabler Research

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Cover von China

China

das Land verstehen, Verhandlungen führen, Konkurrenten abwehren

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Year: 2005

Publisher: Frankfurt/M., Redline Wirtschaft

Series: Harvard-Businessmanager

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Cover von Design Thinking

Design Thinking

das Handbuch

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Year: 2015

Publisher: Frankfurt/M., Frankfurter Allgemeine Buch

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