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(14)Kleinaltenkamp, Michael, 1955-

(9)Plinke, Wulff, 1942-

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(3)Pförtsch, Waldemar A.

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B2B Brand Management

Author: Kotler, Philip, 1931-; Pförtsch, Waldemar A. Search for this author more...

Year: 2006

Publisher: Berlin [u.a.], Springer

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Cover von Managing Business Relationships

Managing Business Relationships

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Year: 2003

Publisher: Chichester, Wiley

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Cover von B2B-Markenmanagement

B2B-Markenmanagement

Konzepte - Methoden - Fallbeispiele

Author: Pförtsch, Waldemar A.; Schmid, Michael Search for this author more...

Year: 2005

Publisher: München, Vahlen

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Cover von Handbuch Industriegütermarketing

Handbuch Industriegütermarketing

Strategien - Instrumente - Anwendungen

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Cover von Leistungsabhängige Preiskonzepte im Investitionsgütergeschäft

Leistungsabhängige Preiskonzepte im Investitionsgütergeschäft

Funktion, Wirkung, Einsatz

Author: Hüttmann, Axel Search for this author more...

Year: 2003

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Cover von Einzelkundenorientierung im Business-to-Business-Bereich

Einzelkundenorientierung im Business-to-Business-Bereich

Konzeptualisierung und Operationalisierung

Author: Dahlke, Beate Search for this author more...

Year: 2001

Publisher: Wiesbaden, Deutscher Univ.-Verl.

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Cover von Business Market Management

Business Market Management

understanding, creating and delivering value

Author: Anderson, James C.; Narus, James A. Search for this author more...

Year: 2004

Publisher: Upper Saddle River, NJ, Pearson/Prentice-Hall

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Cover von Geschäftsbeziehungen und die Institutionen des marktlichen Austauschs

Geschäftsbeziehungen und die Institutionen des marktlichen Austauschs

Author: Jacob, Frank Search for this author more...

Year: 2002

Publisher: Wiesbaden, Deutscher Univ.-Verl.

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Cover von Kundenorientiert verkaufen im Technischen Vertrieb

Kundenorientiert verkaufen im Technischen Vertrieb

erfolgreiches Beziehungsmanagement im Business-to-Business

Author: Rentzsch, Hans-Peter Search for this author more...

Year: 2001

Publisher: Wiesbaden, Gabler

Series: Sales-Business

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Cover von Externe Abfallbewältigung im Business-to-Business-Bereich

Externe Abfallbewältigung im Business-to-Business-Bereich

Entwicklung eines marketingorientierten Ansatzes und Instrumentariums

Author: Gelbmann, Ulrike Search for this author more...

Year: 2001

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: DUV Wirtschaftswissenschaft

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