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(32)Bruhn, Manfred, 1949-

(28)Kotler, Philip, 1931-

(20)Meffert, Heribert, 1937-

(19)Kleinaltenkamp, Michael, 1955-

(16)Homburg, Christian, 1962-

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Cover von Vahlens Großes Marketinglexikon

Vahlens Großes Marketinglexikon

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Year: 2001

Publisher: München, Vahlen

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Lehr-, Studien- und Nachschlagewerk

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Year: 2003/Repr. 2016

Publisher: München [u.a.], Oldenbourg/De Gruyter

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Cover von Grundlagen des Marketingmanagements

Grundlagen des Marketingmanagements

Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung

Author: Homburg, Christian, 1962- Search for this author more...

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Cover von Strategic social media management

Strategic social media management

theory and practice

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Year: [2021]

Publisher: Singapore, Palgrave Macmillan

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Cover von Aktuelle Aspekte in der Dienstleistungsforschung

Aktuelle Aspekte in der Dienstleistungsforschung

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Year: 2015

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Series: Research

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Cover von Exporting Essentials

Exporting Essentials

selling products and services to the world successfully

Author: Delaney, Laurel J. Search for this author more...

Year: 2014

Publisher: New York, Apress

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Cover von Innovative Ansätze einer marktorientierten Unternehmensführung

Innovative Ansätze einer marktorientierten Unternehmensführung

Lösungen für eine erfolgreiche Implementierung

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Year: 2003

Publisher: Stuttgart [u.a.], Kohlhammer

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Cover von Vielfalt und Einheit in der Marketingwissenschaft

Vielfalt und Einheit in der Marketingwissenschaft

ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag

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Year: 2007

Publisher: Wiesbaden, Gabler

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Cover von Bankmarketing

Bankmarketing

Author: Büschgen, Hans E.; Büschgen, Anja Search for this author more...

Year: 2002

Publisher: Düsseldorf, Verl. Wirtschaft und Finanzen

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Cover von Marktorientierte Unternehmensführung

Marktorientierte Unternehmensführung

Reflexionen - Denkanstöße - Perspektiven ; Heribert Meffert zum 60. Geburtstag

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Year: 1997

Publisher: Wiesbaden, Gabler

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