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(61)Schmid, Stefan, 1967-

(51)Bruhn, Manfred, 1949-

(38)Albach, Horst [Red.]

(30)Kotler, Philip, 1931-

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Cover von Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen

Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen

neue Geschäftspotenziale gezielt durch Dienstleistungen ausschöpfen

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Year: 2011

Publisher: Wiesbaden, Gabler

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Cover von Kulturelle Kommunikation in internationalen Unternehmen

Kulturelle Kommunikation in internationalen Unternehmen

Analyse komplexer kulturell geprägter Phänomene im ökonomischen Kontext

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Year: 2011

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Cover von Rationalität von Make-or-buy-Entscheidungen in der Produktion

Rationalität von Make-or-buy-Entscheidungen in der Produktion

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Cover von Contingency Factors of Marketing-Mix Standardization

Contingency Factors of Marketing-Mix Standardization

german consumer goods companies in Central and Eastern Europe

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Cover von Handelsmarketing

Handelsmarketing

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Cover von Qualitätsmanagement für Dienstleistungen

Qualitätsmanagement für Dienstleistungen

Grundlagen, Konzepte, Methoden

Author: Bruhn, Manfred, 1949- Search for this author more...

Year: 2011

Publisher: Berlin [u.a.], Springer

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Internationales Marketing-Management

Author: Berndt, Ralph, 1947-2020; Fantapié Altobelli, Claudia; Sander, Matthias, 1964- Search for this author more...

Year: 2010

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Cover von Marketing management

Marketing management

Author: Kotler, Philip, 1931-; Keller, Kevin Lane, 1956- Search for this author more...

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Publisher: Boston, [Massachusetts] [u.a.], Pearson

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Cover von Media and Internet Management

Media and Internet Management

Author: Wirtz, Bernd W. Search for this author more...

Year: 2011

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Cover von Wirtschaftsethik

Wirtschaftsethik

Konstellationen, Verantwortungsebenen, Handlungsfelder

Author: Jähnichen, Traugott Search for this author more...

Year: 2008

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Ethik - Grundlagen und Handlungsfelder

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