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Cover von Wirkung integrierter Kommunikation

Wirkung integrierter Kommunikation

ein verhaltenswissenschaftlicher Ansatz für die Werbung

Author: Esch, Franz-Rudolf Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler

Series: Gabler Edition Wissenschaft

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Cover von Globale Markenführung und Konsumentenverhalten

Globale Markenführung und Konsumentenverhalten

Konsumentenwahrnehmung der globalen Markenführung und der Globalität von Marken

Author: Fehling, Tina Search for this author more...

Year: 2010

Publisher: Hamburg, Kovac

Series: Schriftenreihe Studien zum Konsumentenverhalten

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Cover von Corporate Social Responsibility

Corporate Social Responsibility

Determinaten der Wahrnehmung, Wirkungsprozesse und Konsequenzen

Author: Duong Dinh, Hai Van Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Einfluss nationaler Kultur auf das Controlling

Einfluss nationaler Kultur auf das Controlling

eine Exploration deutscher und französischer Controllingpraxis aus Sicht deutscher Unternehmen

Author: Boucoiran, Thomas Search for this author more...

Year: 2010

Publisher: Hamburg, Kovac

Series: Schriften zum Betrieblichen Rechnungswesen und Controlling

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Cover von Führungsförderndes Human Ressource Management

Führungsförderndes Human Ressource Management

ein HMR-Instrumentarium zur Förderung von Führung in Unternehmen

Author: Drack, Silja Franziska Search for this author more...

Year: 2010

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Change Management

Change Management

Taxonomie und Erfolgsauswirkungen

Author: Pescher, Julia Search for this author more...

Year: 2010

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Kundenbeziehungen nach Fusionen und Akquisitionen

Kundenbeziehungen nach Fusionen und Akquisitionen

die Auswirkung der Beziehungsgestaltung und Synergierealisierung auf den M&A-Erfolg

Author: Grün, Martin Clark Search for this author more...

Year: 2010

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Markenbewertung

Markenbewertung

der objektivierte Markenwert unter besonderer Berücksichtigung des Income Approach

Author: Pauly-Grundmann, Denise Search for this author more...

Year: 2010

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Restrukturierung von Krisenunternehmen durch Private-Equity-Gesellschaften

Restrukturierung von Krisenunternehmen durch Private-Equity-Gesellschaften

theoretische Grundlagen und empirische Analyse

Author: Grethe, Christian Search for this author more...

Year: 2010

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Standardisierung im Internationalen Marketing

Standardisierung im Internationalen Marketing

Entwicklung eines Analyseschemas ; empirische Anwendung in der Europäischen Automobilindustrie

Author: Dolski, Joerg Search for this author more...

Year: 2010

Publisher: Frankfurt/M. [u.a.], Lang

Series: Europäische Hochschulschriften : Reihe 5, Volks- und Betriebswirtschaft

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