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(30)Bruhn, Manfred, 1949-

(27)Kotler, Philip, 1931-

(18)Meffert, Heribert, 1937-

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(13)Kleinaltenkamp, Michael, 1955-

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Cover von Fallstudien zum internationalen Management

Fallstudien zum internationalen Management

Grundlagen, Praxiserfahrungen, Perspektiven

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Year: 2011

Publisher: Wiesbaden, Gabler

Series: Lehrbuch

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Cover von Nr. 49.; Consumer-Related Determinants in Product Bundling

Nr. 49.; Consumer-Related Determinants in Product Bundling

an empirical study

Author: Alexander, Julia; Wilken, Robert Search for this author more...

Year: 2009

Parent work: ESCP Europe Working Paper

Volume: Nr. 49.

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Cover von Die Modellierung von strategischen Wettbewerbsbeziehungen auf internationalen Märkten

Die Modellierung von strategischen Wettbewerbsbeziehungen auf internationalen Märkten

eine empirische Untersuchung

Author: Dannewald, Till Search for this author more...

Year: 2009

Publisher: Hamburg, Kovac

Series: Schriftenreihe Strategisches Management

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Cover von Unternehmerische Ausgestaltung des internationalen Customer Relationship Management im vertikalen Vertriebssystem der Automobilindustrie

Unternehmerische Ausgestaltung des internationalen Customer Relationship Management im vertikalen Vertriebssystem der Automobilindustrie

Untersuchung der Gestaltungsoptionen am Beispiel der DaimlerChrysler AG

Author: Ammann, Verena Search for this author more...

Year: 2007

Publisher: Frankfurt/M. [u.a.], Lang

Series: Europäische Hochschulschriften : Reihe 5, Volks- und Betriebswirtschaft

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Cover von Der Einfluss der Marke auf den Internet-Suchprozess des Nachfragers

Der Einfluss der Marke auf den Internet-Suchprozess des Nachfragers

eine informationsökonomische Analyse

Author: Kapousouzi, Kiriakoula Search for this author more...

Year: 2005

Publisher: Frankfurt/M. [u.a.], Lang

Series: Europäische Hochschulschriften : Reihe 5, Volks- und Betriebswirtschaft

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Cover von Fallstudien zum internationalen Management

Fallstudien zum internationalen Management

Grundlagen, Praxiserfahrungen, Perspektiven

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Cover von Driving consumer engagement in social media

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Driving consumer engagement in social media

influencing electronic word of mouth

Author: Bianchi, Anna Search for this author more...

Year: 2021

Publisher: London ; New York, [New York], Routledge

Series: Routledge Studies in Marketing Series

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Scaling social impact

new thinking

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Year: 2010

Publisher: Basingstoke, [u.a.], Palgrave Macmillan

Series: Social Entrepreneurship Series

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Cover von Serving the customer

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Serving the customer

the role of selling and sales

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Year: [2023]

Publisher: Wiesbaden, Springer

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Cover von The Oxford handbook of luxury business

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The Oxford handbook of luxury business

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Year: [2022]

Publisher: New York [New York], Oxford University Press

Series: Oxford Handbooks Series

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