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(30)Bruhn, Manfred, 1949-

(26)Kotler, Philip, 1931-

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Cover von Die Modellierung von strategischen Wettbewerbsbeziehungen auf internationalen Märkten

Die Modellierung von strategischen Wettbewerbsbeziehungen auf internationalen Märkten

eine empirische Untersuchung

Author: Dannewald, Till Search for this author more...

Year: 2009

Publisher: Hamburg, Kovac

Series: Schriftenreihe Strategisches Management

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Cover von Unternehmerische Ausgestaltung des internationalen Customer Relationship Management im vertikalen Vertriebssystem der Automobilindustrie

Unternehmerische Ausgestaltung des internationalen Customer Relationship Management im vertikalen Vertriebssystem der Automobilindustrie

Untersuchung der Gestaltungsoptionen am Beispiel der DaimlerChrysler AG

Author: Ammann, Verena Search for this author more...

Year: 2007

Publisher: Frankfurt/M. [u.a.], Lang

Series: Europäische Hochschulschriften : Reihe 5, Volks- und Betriebswirtschaft

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Cover von Der Einfluss der Marke auf den Internet-Suchprozess des Nachfragers

Der Einfluss der Marke auf den Internet-Suchprozess des Nachfragers

eine informationsökonomische Analyse

Author: Kapousouzi, Kiriakoula Search for this author more...

Year: 2005

Publisher: Frankfurt/M. [u.a.], Lang

Series: Europäische Hochschulschriften : Reihe 5, Volks- und Betriebswirtschaft

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Cover von Fallstudien zum internationalen Management

Fallstudien zum internationalen Management

Grundlagen, Praxiserfahrungen, Perspektiven

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Year: 2004

Publisher: Wiesbaden, Gabler

Series: Lehrbuch

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Cover von Scaling social impact

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Scaling social impact

new thinking

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Year: 2010

Publisher: Basingstoke, [u.a.], Palgrave Macmillan

Series: Social Entrepreneurship Series

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Cover von Serving the customer

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Serving the customer

the role of selling and sales

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Year: [2023]

Publisher: Wiesbaden, Springer

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Cover von The Oxford handbook of luxury business

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The Oxford handbook of luxury business

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Year: [2022]

Publisher: New York [New York], Oxford University Press

Series: Oxford Handbooks Series

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Cover von Designing luxury brands

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Designing luxury brands

the science of pleasing customers’ senses

Author: Derval, Diana Search for this author more...

Year: [2018]

Publisher: Cham, Springer

Series: Management for Professionals

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Cover von Branding that means business

Branding that means business

Author: Johnson, Matt; Misiaszek, Tessa Search for this author more...

Year: 2022

Publisher: London, The Economist

Series: Economist Edge

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Cover von Digital marketing

Digital marketing

[strategy, implementation and practice]

Author: Chaffey, Dave, 1963-; Ellis-Chadwick, Fiona Search for this author more...

Year: 2022

Publisher: Harlow, [u.a.], Pearson

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