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Cover von Designing luxury brands
E-Medium

Designing luxury brands
the science of pleasing customers’ senses
Author: Derval, Diana Search for this author
Year: [2018]
Publisher: Cham, Springer
Series: Management for Professionals
Media group: eBook/eResource
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Cover von Branding that means business

Branding that means business
Author: Johnson, Matt; Misiaszek, Tessa Search for this author
Year: 2022
Publisher: London, The Economist
Series: Economist Edge
Media group: Book/Buch
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Cover von Digital marketing

Digital marketing
[strategy, implementation and practice]
Author: Chaffey, Dave, 1963-; Ellis-Chadwick, Fiona Search for this author
Year: 2022
Publisher: Harlow, [u.a.], Pearson
Media group: Book/Buch
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Cover von Firms in the fashion industry
E-Medium

Firms in the fashion industry
sustainability, luxury and communication in an international context
Search for this author
Year: [2021]
Publisher: Cham, Palgrave Macmillan
Media group: eBook/eResource
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Cover von Business bullshit
E-Medium

Business bullshit
Managerdeutsch in 100 Blasen und Phrasen
Author: Bergmann, Jens, 1964- Search for this author
Year: [2021]
Publisher: Berlin, Dudenverlag
Media group: eBook/eResource
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Cover von Brand equity & advertising
E-Medium

Brand equity & advertising
advertising's role in building strong brands
Search for this author
Year: [1993]
Publisher: New York, [New York] ; London, Psychology Press
Series: Advertising and Consumer Psychology
Media group: eBook/eResource
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Cover von Influencer

Influencer
die Ideologie der Werbekörper
Author: Nymoen, Ole; Schmitt, Wolfgang M. Search for this author
Year: 2021
Publisher: Berlin, Suhrkamp
Series: Edition Suhrkamp
Media group: Book/Buch
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Cover von How to Write a Marketing Plan

How to Write a Marketing Plan
define your strategy, plan effectively and reach your marketing goals
Author: Westwood, John Search for this author
Year: 2019
Publisher: London [u.a.], Kogan Page
Series: Creating success
Media group: eBook/eResource
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Cover von The Global Rule of Three

The Global Rule of Three
competing with conscious strategy
Author: Sheth, Jagdish; Uslay, Can; Sisodia, Raj Search for this author
Year: 2020
Publisher: Cham, Palgrave Macmillian
Media group: Book/Buch
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Cover von Mastering Global Business Development and Sales Management

Mastering Global Business Development and Sales Management
Author: Cook, Thomas A. Search for this author
Year: 2021
Publisher: Boca Raton, Fla. [u.a.], CRC Press
Series: The Global Warrior Series
Media group: eBook/eResource
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