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(30)Bruhn, Manfred, 1949-

(27)Kotler, Philip, 1931-

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Brand Content

die Marke als Medienereignis

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Year: 2013

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Marketing Arbeitsbuch

Marketing Arbeitsbuch

Aufgaben, Fallstudien, Lösungen

Author: Meffert, Heribert, 1937-; Burmann, Christoph, 1962-; Kirchgeorg, Manfred, 1958- Search for this author more...

Year: 2013

Publisher: Wiesbaden, Springer Gabler

Series: Meffert Marketing Edition

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Cover von Automotive Management

Automotive Management

Strategie und Marketing in der Automobilwirtschaft

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Year: 2014

Publisher: Berlin [u.a.], Springer Gabler

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Cover von Selling Today

Selling Today

partnering to create value

Author: Manning, Gerald L.; Ahearne, Michael; Reece, Barry L. Search for this author more...

Year: 2014

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Cover von Managing Customer Relationships

Managing Customer Relationships

a strategic framework

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Year: 2011

Publisher: Hoboken, NJ, Wiley

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Cover von Leitfaden Digital Commerce

Leitfaden Digital Commerce

[online den Umsatz steigern: wie Multichannel, Social Web und Mobile den Handel verändern]

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Year: 2013

Publisher: Waghäusel, marketing-Börse

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Cover von Der neue Online-Handel

Der neue Online-Handel

Geschäftsmodell und Kanalexzellenz im E-Commerce

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Year: 2014

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Cover von Interkulturelles Marketing-Management

Interkulturelles Marketing-Management

Erfolgsstrategien, Konzepte, Analysen

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Year: 2014

Publisher: Wiesbaden, Springer Gabler

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Cover von Informationssuche und Online Word-of-Mouth

Informationssuche und Online Word-of-Mouth

eine empirische Analyse anhand von Diskussionsforen

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Year: 2013

Publisher: Wiesbaden, Springer Gabler

Series: Research

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Stratégies d'internationalisation

nouveaux enjeux d'ouverture des organisations, des activités et des territoires

Author: Lemaire, Jean-Paul Search for this author more...

Year: 2013

Publisher: Paris, Dunod

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