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(8)Solomon, Michael R., 1956-

(7)Kotler, Philip, 1931-

(5)Ahearne, Michael

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(4)Reece, Barry L.

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Brand equity & advertising

advertising's role in building strong brands

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Year: [1993]

Publisher: New York, [New York] ; London, Psychology Press

Series: Advertising and Consumer Psychology

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Grundlagen, Perspektiven, Anwendungen

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Basiswissen für Kaufentscheidungen von Konsumenten und Organisationen ; mit Aufgaben und Lösungen

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Year: 2013

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Grundlagen, Perspektiven, Anwendungen

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Year: 2003

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Basiswissen für Kaufentscheidungen von Konsumenten und Organisationen ; mit Aufgaben und Lösungen

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