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(5)Esch, Franz-Rudolf [Hrsg.]

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Cover von Strategie und Technik des Automobilmarketing

Strategie und Technik des Automobilmarketing

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Year: 2013

Publisher: Wiesbaden, Springer Gabler

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Brand sense

sensory secrets behind the stuff we buy

Author: Lindstrom, Martin, 1970- Search for this author more...

Year: 2010

Publisher: London [u.a.], Kogan Page

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Cover von The luxury strategy

The luxury strategy

break the rules of marketing to build luxury brands

Author: Kapferer, Jean-Noël; Bastien, Vincent Search for this author more...

Year: 2012

Publisher: London [u.a.], Kogan Page

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Cover von Competitive branding strategies

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Competitive branding strategies

managing performance in emerging markets

Author: Rajagopal, 1957- Search for this author more...

Year: 2019

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Cover von Digital Luxury

Digital Luxury

transforming brands & consumer experiences

Author: Batat, Wided Search for this author more...

Year: 2019

Publisher: Los Angeles, Calif. [u.a.], Sage

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Cover von Emotional Banking

Emotional Banking

fixing culture, leveraging FinTech, and transforming retail banks into brands

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Year: 2018

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Cover von Global Marketing Strategy

Global Marketing Strategy

an executive digest

Author: Schlegelmilch, Bodo B., 1955- Search for this author more...

Year: 2016

Publisher: [Cham], Springer

Series: Management for Professionals

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Cover von Onlinemarkenkommunikation und Markenloyalität im B2B-Segment

Onlinemarkenkommunikation und Markenloyalität im B2B-Segment

Author: Wille-Baumkauff, Benjamin Search for this author more...

Year: 2015

Publisher: Wiesbaden, Springer Gabler

Series: Research

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Cover von Differentiate or Die

Differentiate or Die

survival in our era of killer competition

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Year: 2008

Publisher: Hoboken, NJ, Wiley & Sons

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Cover von Management von Markentransfers

Management von Markentransfers

der Einfluss des Kaufentscheidungsverhaltens auf die Erfolgsfaktoren

Author: Schulze-Bentrop, Carsten Search for this author more...

Year: 2014

Publisher: Wiesbaden, Springer Gabler

Series: Research

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