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(10)Kotler, Philip, 1931-

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Cover von Die frühen Phasen der Produktentwicklung

Die frühen Phasen der Produktentwicklung

eine empirische Analyse in der Mess-, Steuer- und Regelungstechnik

Author: Verworn, Birgit Search for this author more...

Year: 2005

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Repositioning

Repositioning

marketing in an era of competition, change, and crisis

Author: Trout, Jack Search for this author more...

Year: 2010

Publisher: New York, NY [u.a.], McGraw-Hill

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Cover von Leading the Starbucks Way

Leading the Starbucks Way

5 principles for connecting with your customers, your products, and your people

Author: Michelli, Joseph A. Search for this author more...

Year: 2014

Publisher: New York [u.a.], McGraw-Hill Education

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Cover von Designing for Growth

Designing for Growth

a design thinking tool kit for managers

Author: Liedtka, Jeanne; Ogilvie, Tim Search for this author more...

Year: 2011

Publisher: New York [u.a.], Columbia Business School Publ.

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Cover von Prävention und Bekämpfung von Marken- und Produktpiraterie

Prävention und Bekämpfung von Marken- und Produktpiraterie

Leitfaden für Analysen, Ermittlungen und Schutzstrategien

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Year: 2014

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Cover von Logistikintegrierte Produktentwicklung

Logistikintegrierte Produktentwicklung

eine zukunftsorientierte Analyse am Beispiel der Automobilindustrie

Author: Schulz, Matthias Search for this author more...

Year: 2014

Publisher: Wiesbaden, Springer Gabler

Series: Research

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Cover von Selling Today

Selling Today

partnering to create value

Author: Manning, Gerald L.; Ahearne, Michael; Reece, Barry L. Search for this author more...

Year: 2014

Publisher: Harlow, Pearson

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Cover von Innovationsfähigkeit im dynamischen Wettbewerb

Innovationsfähigkeit im dynamischen Wettbewerb

Strategien erfolgreicher Automobilzulieferunternehmen

Author: Roth, Siegfried Search for this author more...

Year: 2012

Publisher: Wiesbaden, Springer Gabler

Series: Strategisches Kompetenz-Management

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Cover von Predictable Magic

Predictable Magic

unleash the power of design strategy to transform your business

Author: Prahalad, Deepa; Sawhney, Ravi Search for this author more...

Year: 2011

Publisher: Upper Saddle River, NJ, Wharton School Publ.

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Cover von Grundlagen des Marketing

Grundlagen des Marketing

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Year: 2011

Publisher: München, Pearson Studium

Series: Wi - Wirtschaft

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